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Awareness is Not About Lead Generation

by Marketing Team @ WolfNet

There are five phases in the consumer journey: Awareness, Consideration, Purchase, Advocacy, and Loyalty. The objective of awareness is strictly about getting your name out in front of potential clients – we like to think of this as how many eyeballs can you get to look at your website. There are two aspects of awareness […]

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Real Estate Trends for 2017

by Marketing Team @ WolfNet

Tracking real estate trends is the realtor’s secret weapon for strategizing their sales process. Knowing what to expect gives you the advantage of communicating more clearly what your buyers and sellers can expect in the upcoming season. Setting realistic goals can also help you budget and forecast what your potential earnings could be by the […]

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Free E-Book: Real Estate Marketing for REALTORS®

by Marketing Team @ WolfNet

WolfNet Technologies is happy to be an official exhibitor at the 2017 REALTORS® Conference & Expo in Chicago, IL.  As a leading real estate technology provider, we like to provide educational content to REALTORS®, teams, and brokers in addition to our modern websites and responsive IDX. Our latest e-book is available to REALTORS® Conference & […]

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IOWA~The Home Buyer's Korner

IOWA~The Home Buyer's Korner

The Home Buyer's Korner

Buy Smart l Join the Konversation l Learn about homeownership from experienced real estate agents, mortgage lenders and general contractors.

Content Marketing + Social Media = SEO

by Wes McKibbon @ The Home Buyer's Korner

Real Estate Lead Generation   Marketing your website is the first step in generating the traffic necessary to generate your own leads. Simply put, the number of leads you generate is directly related to the volume and quality of website traffic you are able to generate. Our organic SEO/SEM uses our well established social networks […]

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

by Owner @ Google Maps Marketing – Expert Local SEO Company

Over the last number of years one of the main areas of contention between the two has been driving referral traffic.

However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

Parse.ly CTO Andrew Montalenti told SocialTimes that there are several factors contributing to this shift.

Perhaps the biggest change took place about a year ago, when Facebook began taking a more active interest in developing relationships with publishers to curate and promote content, he said:

I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major … Continue reading

RTS Website Design

RTS Website Design

RTS Website Design

Website Design, SEO and Marketing Services

Download our New Real Estate Marketing 101 E-Book!

by Marketing Team @ WolfNet

You have decided to be a real estate agent. Congratulations! You received your license, signed up with a broker, and are starting to get your name out there. Now what? How do you plan to generate new business and nurture existing customers? Marketing can seem like a daunting task, especially if you have never done […]

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Google Begins Rolling Out Its Latest Algorithm Update – Google Panda 4.2

by Owner @ Google Maps Marketing – Expert Local SEO Company

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.

This refresh is happening just after 10 months from the last update that was rolled out in September last year. As Google algorithm updates keep on happening periodically, it’s considered to be the 30th such update.

It was difficult even for the webmasters to notice … Continue reading

You Need to Give People a Reason to Believe in You

by Marketing Team @ WolfNet

There are five phases in the consumer journey: Awareness, Consideration, Purchase, Advocacy, and Loyalty. The objective of consideration is to gain leads – bring a potential client to your website and have them leaving your website as a lead. There are two aspects of consideration that we need to consider, no pun intended: The prospect […]

The post You Need to Give People a Reason to Believe in You appeared first on WolfNet.

Why your current SEO approach isn’t enough.

by Owner @ Google Maps Marketing – Expert Local SEO Company

Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.


There are major challenges to organic search.

25% of US online adults find new websites and info through Facebook now.

Google is taking over its own … Continue reading

Find The Best Jobs in Mccallsburg, Iowa | Livecareer

Find The Best Jobs in Mccallsburg, Iowa | Livecareer


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Support Hurricane Relief Efforts with WolfNet

by Marketing Team @ WolfNet

Hurricane Harvey devastated Texas in late August.  The aftermath left 30,000 people displaced and at least $70 billion in damages. WolfNet is proud to be a part of the Keller Williams family which is headquartered out of Austin, Texas. As a leading provider of websites and responsive IDX, we have been serving KW agents and […]

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McCallsburg SEO Company | SEO Firepower

McCallsburg SEO Company | SEO Firepower

SEO Firepower

McCallsburg Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

Des Moines, IA

Des Moines, IA

U-Pack Moving

Des Moines is a great place to live! Find out how to move to Des Moines (and why you should!) in this guide.

Are Website Builders Actually Free?

by Owner @ Google Maps Marketing – Expert Local SEO Company

The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website builders.

The free accounts generally provide users with a subdomain, for example yourname.wix.com, yourname.websitebuilder.com or yourname.squarespace.com users can then publish their site under this URL. If you publish your site on a free account you will notice that it has many advertising banners for the website builder brand that you chose, this doesn’t make your site look particularly appealing to your customers and visitors. Our advice is if you have never used a website builder before or it’s your first time designing a website use the free account to get used to the editor and the features it offers and then when you want … Continue reading

How to Leverage Social Media for SEO: Link Building

by Owner @ Google Maps Marketing – Expert Local SEO Company

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear:

Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content. Brands can rank for their social networking profiles and receive greater visibility within the SERP.

While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.

At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the … Continue reading

Google Webmaster Tools Search Appearance Overview

by Owner @ Google Maps Marketing – Expert Local SEO Company

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.

This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.


Create descriptive page titles

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Here are a few tips for managing your titles:

As explained above, make … Continue reading