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10 SEO Tools for Content Marketing

by Anna Sonnenberg @ CopyPressed

As a content marketer, search engine optimization (SEO) should be an essential component of your workflow. When you want your blog posts, e-books, and whitepapers to get as much exposure[...]

The post 10 SEO Tools for Content Marketing appeared first on CopyPressed.

Graphic Designer (Full Time, Part-Time, In-house or Remote)

by Maudience @ Iowa City Web Design and Development – Maudience Marketing

Company Description We’re a digital marketing agency based in North Liberty, Iowa. We love working with small to medium sized businesses. We’ve grown quickly over the last four years and are looking to continue to grow. We specialize in Web Design, Google Adwords, SEO, and Customer Journey Marketing. Our major industries we work in are […]

The post Graphic Designer (Full Time, Part-Time, In-house or Remote) appeared first on Iowa City Web Design and Development - Maudience Marketing.

Why Local Links Matter for Your Dealership and How To Get Them

by Connor Bonam @ Launch Digital Marketing

Most car dealers recognize that having a robust SEO strategy is of the utmost importance if they want to stay relevant in an ever changing digital world. One thing I’ve noticed though is that when folks in the automotive industry talk about SEO, they’re generally referring to keywords rankings and organic search engine visibility. While... Read more »

The post Why Local Links Matter for Your Dealership and How To Get Them appeared first on Launch Digital Marketing.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

How to conduct Keyword Research in 2017

by Anna Moragli @ GrowthRocks

Once upon a time, SEO was all about to find the “5 gold keywords” you believe they’ll bring traffic to your website, repeat them in your content and you’re done.
Nowadays, things have completely changed! SEO is increasingly driven by natural search language, that is, people doing searches. Even, if it seems very simple process, it has a lot of steps and factors you have to consider about!
So, when it comes to developing and executing an SEO strategy, most businesses don't know where to begin.
Let’s say it all begins when someone – somewhere in the world typed words into a search box.
Well, you have to know that SEO has become adopted as an online marketing strategy because of its effectiveness. The first fundamental step in developing a successful SEO strategy is implementing effective keywords, or as it called: Keyword Research.

The post How to conduct Keyword Research in 2017 appeared first on GrowthRocks.

Time Matters When Developing Multiple Projects

by kevin @ IJHANA

Time management is the act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase efficiency or productivity. Time management...

The post Time Matters When Developing Multiple Projects appeared first on IJHANA.

7 Ways to Create Content without a Blog

by Renayle Fink @ CopyPressed

As companies grow, attracting and keeping customers is crucial. The biggest way to that is to create content. However, a company can’t put up anything and think it will stick.[...]

The post 7 Ways to Create Content without a Blog appeared first on CopyPressed.

WhitePaper Release: Why Should Your e-Commerce Site be Optimized?

by Amanda Dodge @ CopyPressed

The word optimization means many things to many developers. Lead generation websites optimize their websites to collect email addresses, while bloggers optimize their user experiences to get ad clicks or[...]

The post WhitePaper Release: Why Should Your e-Commerce Site be Optimized? appeared first on CopyPressed.

Why Your Freelance Writer Needs a Brand Guide

by Michaela Mitchell @ CopyPressed

Authenticity and voice are crucial to the success of your business’s content marketing goals. You’ll hire web designers, graphic artists, and others to help you create the look and feel[...]

The post Why Your Freelance Writer Needs a Brand Guide appeared first on CopyPressed.

This is how boredom can make you brilliant

by Monica Torres @ Articles – Ladders

New book "Bored and Brilliant" by Manoush Zomorodi argues that we lose key moments for creativity, reflection, and growth when we don't space out.

This article This is how boredom can make you brilliant appeared first on Ladders.

Chaudhry on proprietary rights in British India

by noreply@blogger.com (Mitra Sharafi) @ Legal History Blog

Last year, Faisal Chaudhry, now at the University of Arizona, published "A Rule of Proprietary Right for British India: From revenue settlement to tenant right in the age of classical legal thought" in Modern Asian Studies 50:1. Here is the abstract:
Scholars have long debated the impact of the British ‘rule of property’ on
India. In our own day it has become common for historians to hold that the
Raj’s would-be regime of free capitalist property was frustrated by a pervasive
divide between rhetoric and reality which derived from a fundamental lack of
fit between English ideas and Indian land control practices. While seemingly
novel, the contemporary emphasis on the theory-practice divide is rooted in an
earlier ‘revisionist’ perspective among late-nineteenth-century colonial thinkers
who argued that land control in the subcontinent derived from a uniquely Indian
species of ‘proprietary’ (rather than genuinely propertied) right-holding. In this
article, I critically examine the revisionist discourse of ‘proprietary right’ by
situating it in a broader comparative perspective, both relative to earlier ideas
about rendering property ‘absolute’ during the East India Company’s rule and
relative to the changing conception of the property right among legal thinkers
in the central domains of the Anglo-common law world. In so doing, the article
significantly revises our understanding of the relationship between property, law,
and political economy in the subcontinent from the late eighteenth to the late
nineteenth century.

Press Release: IJHANA aids Integration of EasyAsk Search and Merchandising with Magento

by kevin @ IJHANA

IJHANA works with our EasyAsk partner to bring natural language search to Magento Enterprise. EasyAsk Partners with Magento to Bring the Enterprise-Class Natural Language EasyAsk E-Commerce Edition Search to Magento...

The post Press Release: IJHANA aids Integration of EasyAsk Search and Merchandising with Magento appeared first on IJHANA.

Sugarman on C.W. Brooks and the “Legal Turn” in Early Modern English History

by noreply@blogger.com (ernst) @ Legal History Blog

A few years back, we were indebted to David Sugarman, Lancaster University Law School, for the sad news of Christopher W. Brooks’s death.  Now Professor Sugarman has posted an assessment of Professor Brooks’s contribution to legal history.  It is Promoting Dialogue between History and Socio-Legal Studies: The Contribution of Christopher W. Brooks and the “Legal Turn” in Early Modern English History and is out in a special issue (44: 5) of the Journal of Law & Society, entitled "Main Currents in Contemporary Sociology of Law."   Professor Sugarman dedicates the paper to the memory of another English legal historian, John Beattie.  Here is the abstract:

This paper argues that the work of socio-legal scholars and historians would benefit from greater dialogue, and from taking the social history of law itself more seriously. It points up the benefits and the difficulties that might arise from greater cross-fertilization. By way of a case study, it focuses on the ‘legal turn’ in recent history writing on early modern England, particularly, Christopher W. Brooks’s ground-breaking analysis of the nature and extent of legal consciousness throughout society, and the central role of law and legal institutions in the constitution of society. The paper critically reviews Brooks’s principal ideas and findings, the contexts within which they arose, their theoretical underpinnings, and their larger significance. It highlights Brooks’s engagement with diverse scholars, including John Baker, Marc Galanter, Jürgen Habermas, Robert W. Gordon, J.G.A. Pocock and E.P. Thompson. It is proposed that Brooks investigated both elite and popular legal consciousness on an almost unparalleled scale, adopting top-down and bottom-up approaches that revealed the trickle-up, as well as trickle-down, diffusion of legal ideas, transcending the boundaries of social, political, and legal history. More generally, the paper seeks to demonstrate that the turn to law in early modern English history has enlarged the field in terms of subject-matter, methodologies and the range of sources utilised, deepening understanding of the workings of law and its wider importance. Indicative subject areas and topics enhanced by the legal turn are outlined including: law, gender, agency and social hierarchy; legal consciousness; trust, contractual thinking, and capitalism; governance and the growth of state power; and the decline in the participation of ordinary people in the legal system, and the so-called ’vanishing trial’. The paper concludes that a convergence between history, legal history and socio-legal studies has been underway in recent decades, that it provides opportunities for greater cross-fertilization, and that this would enhance our understanding of the role of law in society, and of society. For that greater dialogue to happen there would need to be better institutional support, changes in the cultures and mind-sets of history, socio-legal studies and legal history, and greater self-reflexivity. It would also generate difficult questions and controversy as to what sort of rapport might be appropriate, when, how and to what effect

Designing for Humans: Good Content is Good SEO - IJHANA

Designing for Humans: Good Content is Good SEO - IJHANA


IJHANA

Oh SEO, how you like to scare people and make them write robot friendly content and not people friendly content. As a user experience practitioner, I champion the user, the...

Here’s the crucial lesson Steve Jobs taught Apple’s Jony Ive about focus

by Monica Torres @ Articles – Ladders

According to the advice Steve Jobs gave Jony Ive, to organize your life, you'll need to prioritize what matters to you and clear away the clutter.

This article Here’s the crucial lesson Steve Jobs taught Apple’s Jony Ive about focus appeared first on Ladders.

Thinking About Design for Business Success

by Paul Barth @ Generate Design

Design is everywhere – from the tables and chairs we use, to the documents we write, to the smartphone apps we download. In fact, it is nearly impossible to go one day without encountering an element of design. Before we know it, design thinking will be a necessity for every business, not just design agencies […]

The post Thinking About Design for Business Success appeared first on Generate Design.

Viral Loops interview on Siftery

by Apostle Mengoulis @ GrowthRocks

A couple of weeks ago Kevin William David interviewed Savvas Zortikis (Co-founder at GrowthRocks, CEO at Viral Loops) for Siftery.
Siftery is here to help businesses better discover, buy and use software.

The post Viral Loops interview on Siftery appeared first on GrowthRocks.

SEO at the BBC: The early years

SEO at the BBC: The early years


currybetdotnet

Yesterday I blogged some notes I’d made as The Guardian’s SEO Editorial Executive Chris Moran talked about how he went about his job in a newsroom in 2010.It made an amusing contrast to the humble way I went about SEO for the BBC when I started there in 2000. My first job was “Registration co-ordinator”, a role I shared with the wonderful Anne Scott.

The newest cat on the New Zealand Police force will charm you

by Jane Burnett @ Articles – Ladders

After the passing of police guinea pig Constable Elliot, a new furry friend has joined the New Zealand Police. Behold: Tia the police cat.

This article The newest cat on the New Zealand Police force will charm you appeared first on Ladders.

5 Ways to Boost your Online Presence

by Ervin Sabic @ GearSite Web Design

Boosting your websites presence is critical to your success on the web. With more and more people searching for products and services online; how your company is portrayed is becoming...

The post 5 Ways to Boost your Online Presence appeared first on GearSite Web Design.

The Gift Economy and Social Media Marketing

by Megan Tilley @ CopyPressed

The term “gift economy” is one that has been floating around for quite a while, and although it used to primarily be used to describe a kind of new-age alternative to[...]

The post The Gift Economy and Social Media Marketing appeared first on CopyPressed.

6 Audio Content Marketing Tips

by Laura Adkins @ CopyPressed

Audio content is becoming more and more popular. According to the Pew Research Foundation, the percentage of Americans who listened to a podcast in the past 30 days more than[...]

The post 6 Audio Content Marketing Tips appeared first on CopyPressed.

How to read people: 5 secrets backed by research

by Eric Barker @ Articles – Ladders

Want to be perceptive like Sherlock Holmes? Here's the basic 101 on how to read people.

This article How to read people: 5 secrets backed by research appeared first on Ladders.

Keyword Research and Analysis for eCommerce – Part 1

by Traian @ eCOMMERCE SEO BOOK

In the first series we looked at the SEO considerations behind ecommerce website architecture. During the next articles I will detail the keyword research and analysis process for ecommerce websites. In the first part I will briefly talk about keyword data collection and personas. While SEO is the abbreviation for “search engine optimization”, SEO experts don’t actually improve how search engines work; SEO optimize websites for search engines . And because the main purpose of search engines is to be helpful to the people who use them, SEO would be better thought of as optimizing a website for users (to a certain extent SEO overlaps with UI and usability) AND for search engines. The search trifecta includes three entities: The user The search engine The website When performing keyword research, SEOs very often skip the user and jump straight to the search engine. This series describes what I believe is a better long-term approach to keyword research: start with the user, then move to the website, and finally consider the search engine. I refer to keywords and queries interchangeably, but there’s a subtle difference between them.[i] A search query is a series of words users type into a search engine. A keyword is the abstract concept within a search query. A short query can be one and the same as the keyword. For example, on ecommerce websites, keywords are represented by department, category or subcategory names. A search term that contains several words, including the keyword, is a search query. Good information architecture and keyword research are at the foundation of great ecommerce websites that perform the best in search engines and convert at high rates. In the Information Architecture for e-commerce series I suggested that deciding on primary and secondary navigation labels (or category and subcategory labels) solely based on keyword research is not optimal—it should be done based on user testing and research, using controlled and custom vocabularies. This is because the user’s intent is not always reflected in what he or she types in the search engine. That is also why it is so difficult to estimate user intent purely by analyzing keywords or search queries. Keyword/query research is a core concept of ecommerce SEO because it’s important for both users and search engines to map keywords with the right type of content. Discussing search engines and keywords outside the context of users is not the correct SEO approach. In terms of marketing, research means collecting all the raw data that you will later use to perform an analysis. In reference to keywords, research means collecting data including but not limited to: The keywords (or search queries) used by searchers on search engines. Their associated search volumes. Existing rankings for those keywords (if applicable). These rankings are difficult to measure accurately due to personalization and geo-location. Competition (average DomainAuthority and PageRank authority of the top 10 websites). You will collect this data directly from search engines and/or third parties, or by using your own tools. Gathering keywords Gathering the initial set of keywords is straightforward, but the number of potential sources is overwhelming: The Google’s Keyword Planner (good for discovery but unreliable for exact search volumes). Google’s Display Planner. Google’s autosuggest feature (crank it up with Ubersuggest or Keyword Snatcher). Google and Bing related searches. Bing’s Keyword Research with Bing Webmaster. Brainstorming with various internal departments. Existing Google AdWords. Google Analytics data (this source has become less useful because Google now hides more and more keywords, bucketing them under the “not provided” label). Google Webmaster Tools. Social media sources (Twitter, Facebook, LinkedIn, etc.). Internal website search data. Voice-of-the-customer surveys and research. User testing. The anchor text of the natural links to your pages. Competitor analysis. Even though there is a plethora of great keyword tools, arguably the largest set of keywords (and search queries)—and the most accurate search volumes—can be extracted from pay-per-click (PPC) advertising platforms such as AdWords. I recommend collecting keyword data using an actual AdWords campaign, rather than just the data AdWords provides without running a campaign. This is because when you run a live campaign, the AdWords data goes beyond the keyword suggestions within the Keywords Planner. A live campaign will help generate a list of long-tail keywords (use the Search Terms Report in your AdWords dashboard) that are impossible to capture with any other tool. Besides Text Ads, you should run Product Listing Ads in Google’s AdWords, via the Merchant Center and Dynamic Search Ads, and then use the Search Query Reports to get an amazing number of relevant keywords. Unfortunately, many people stop their keyword research after collecting just the quantitative data. This is a pretty common scenario: “We identified that these keywords have the highest search volumes and so we should target them. We’ll change page titles, go with a 3% keyword density and build hundreds of backlinks to pages targeting them.” Or, if the SEOs are more knowledgeable, it may sound like this: “These keywords have a decent amount of traffic and have good conversion rates, as per your own analytics data. They are competitive, and that’s why we should optimize the internal linking and build backlinks to the most appropriate SEO’d pages.” I call this the traditional keyword research approach. Yes, search volume data research is necessary, but you need to go much deeper than this if you want to succeed (make revenue) with SEO. Volumes are just the starting point. You have to think of your users and the problems that may affect their purchasing decisions, and then create content to address such factors. Seasoned marketers call this concept Intent to Content. Creating personas One of the best ways to map intent to content is by creating personas. Ecommerce websites (especially B2B) need to go above and beyond and develop well-researched buyer personas to address buyers in the early stages of the buying funnel, as well as to develop and market content for every stage of the buying funnel. Let’s say you sell promotional products to businesses. Here’s what an oversimplified persona creation could be like. Start […]

Elite Online Marketing Software

Elite Online Marketing Software


BrowSEO

Where all your SEO and Social Media personas “live”, “hangout”, “engage”, and just “talk” to your customers driving more genuine leads and more sales from your market…

Visual Storytelling: The Next Big Movement in Website Design?

by Megan Tilley @ CopyPressed

Storytelling is one of the most pervasive traditions in every corner of the globe. We all grew up hearings stories, telling stories, and creating stories. While we most commonly associate[...]

The post Visual Storytelling: The Next Big Movement in Website Design? appeared first on CopyPressed.

Paint the Perfect Picture with Canvas Ads

by Cassie Sneed @ Launch Digital Marketing

Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get... Read more »

The post Paint the Perfect Picture with Canvas Ads appeared first on Launch Digital Marketing.

5 ventures I had no idea they exist

by Theodore Moulos @ GrowthRocks

We live in a speeding world. I leave in a speeding world.

Things sometimes are so fast, that we miss the opportunity to just stand and stare what happens around us; to appreciate.

The past few years I've been meeting founders, closing deals/partnerships and working on a ton of projects, but yet; sometimes all I remember is the motion blur of those things. Recently I made a short stop; just to take a gaze.

What's better of a view, than your surroundings? In my world, that means our clientele.

After a short look, I found 5 ventures that impressed me from the very first moment. I thought that it would be a shame not to share them with you!

The post 5 ventures I had no idea they exist appeared first on GrowthRocks.

5 Old Marketing Phrases to Avoid

by Shane Hall @ CopyPressed

At its core, marketing is about communicating to a potential customer or client in a way that makes them likely to choose your business, service, or product. Communication is the[...]

The post 5 Old Marketing Phrases to Avoid appeared first on CopyPressed.

Why You Can’t Afford to Ignore Video

by Francesca Di Meglio @ CopyPressed

Video killed the radio star, and now it’s demolishing text and even photo messages on social media. Since 2012, marketers have noticed the surge in interest in video among internet[...]

The post Why You Can’t Afford to Ignore Video appeared first on CopyPressed.

ReBlog: Why some sites MUST block Archive.Org

ReBlog: Why some sites MUST block Archive.Org


SEO Theory

UPDATE: Matt Cutts clarified what he said/meant for me in a Tweet: “if I’m already investigating a site which is spammy-looking and appears off-topic/expired, then IA block is very noti…

Ecommerce Website Architecture and SEO – Part 4

by Traian @ eCOMMERCE SEO BOOK

This is the fourth part of the Site Architecture for e-Commerce series. I recommend reading part one, two and three. All ecommerce websites will have primary navigation (aka global navigation or main navigation), secondary navigation (aka local navigation) and contextual navigation. Another form of navigation specific to ecommerce websites is faceted navigation – this form of navigation is present only on complex ecommerce websites. Primary and secondary navigation Primary navigation is the easiest type for most users to identify. It allows direct access to the website’s hierarchy and is present on almost all pages. Primary navigation represents all of the top-level categories. It will be difficult for Kohl’s to rank for top-level category keywords (e.g., Home, Bed & Bath, Furniture, Outerwear, etc.), since they will have to compete with niche-specific websites that are laser-focused on one particular segment—for example, a company that sells only furniture. However, it’s not impossible for Kohl’s to achieve good rankings, but it will require significant work, including onsite SEO and quality back link development. Regarding secondary navigation, even IA experts like Steve Krug, Jesse James Garret and Jacob Nielsen can’t agree on a definitive definition. For many ecommerce websites, primary navigation consists of category links, while subcategories links can be found in secondary navigation. Strongly connected with navigation links is an SEO best practice that recommends keeping the number of links on a page below 100. Don’t be stuck on this number, as you can have more than 100 links, depending on the authority of your website. You will see high PageRank websites like Walmart having 600 links: The large number of links results from the use of the fly-out mega menu in primary navigation, for usability reasons (it makes deeper sections easily accessible to users). Mega menus allow direct linking to subcategories and even to products, but you have to be careful to keep that number to a reasonable limit. Since the primary navigation is present on the majority of the pages on a website, it can have a pretty big influence. Let’s take another example, Walmart. Notice the See All Departments link at the bottom of the primary navigation? Consolidating a long list of departments into a single resource probably has to do with design considerations (limited screen real estate) and user experience (too many options to skim at once), but it also has an effect on the PageRank passed to the other pages. However, Walmart has a separate page for the complete list of their departments and categories: You can help the information architects decide which categories are the most important for users and should be listed on the primary navigation. Use the web analysis tool to identify the most searched terms on the website, the most viewed pages, the highest pay-per-click (PPC) traffic keywords or other similar metrics. Contextual navigation Contextual navigation refers to the navigation present within the main section of web pages. It excludes boilerplate navigation items such as those found in the header, sidebar and footers. Examples of contextual navigation on ecommerce websites include: You will need to discuss contextual navigation with the information architect to identify relevant relationships between categories, subcategories and products, and to plan the internal linking accordingly. Prioritization You need to know how many pages will be linked from the primary, secondary and footer navigation on each page template. This is important to estimate, because you need to determine how many links you can display in the contextual navigation. If you have a new website, it’s a good idea to keep the number of links on each page to a maximum 200. This is because you will have only a small authority (PageRank) to pass along to lower levels in the beginning. Some prioritization guidelines: Keep the number of top-level categories/departments in the primary navigation low to avoid the paradox of choice.[1] Research has established that having too many choices is bad for decision making.[2] The short-term memory rule of seven items doesn’t apply to primary navigation, as users don’t need to remember the menus. You can list more in a view-all departments or view-all categories Vertical primary navigation placement allows room for more categories: You can break each category level into 20 to 40 subcategories, depending on how large your inventory is. If a parent category needs more than 40 subcategories, you may want to consider adding a new parent category and/or implementing faceted subcategories. The hierarchy to reach a product details page should be fewer than four (maximum five) levels deep: Three levels deep means home, category, product details page (this is for a niche retailer). Four levels is home, category, subcategory, product details page (this is the most common setup). Five levels means home, department, category, subcategory, product details page (this setup is for large department stores). If the hierarchy has more than four or five levels, consider using faceted navigation and filtering by product attributes. To improve the authority (PageRank) and the relevance (anchor text) of product detail pages, add a layer in the hierarchy just below the product details page level and link to relevant items from there (e.g., blog, community forums, user reviews and so on). Ordering the categories (or items) alphabetically is not always the best option. You should prioritize based on popularity and logic whenever possible, and eventually complement with an alpha navigation (if user testing proves that such navigation type is useful).   If a category has too few items, consider moving them to an existing category with more items. Only do this if the new categorization makes sense for users. If a category has too many items (thousands), it may generate information overload. In this case, you can break the category into smaller subcategories. Keyword variations Planning a categorized product hierarchy is not easy. At the top category level, the labels in the primary navigation must be intuitive, have the appropriate search volume and be concise enough to support menu-based navigation. It’s worth repeating that determining the hierarchy of an ecommerce website based solely on keyword research is neither ideal […]

What Font Should I Choose For My Digital Media Projects?

by Mandi Rogier @ CopyPressed

When you’re designing digital media projects, how you display your text is just as important as what it ultimately says. Using the wrong typography can alter your message dramatically, no[...]

The post What Font Should I Choose For My Digital Media Projects? appeared first on CopyPressed.

Five signs you’re much smarter than average

by Travis Bradberry @ Articles – Ladders

Are you anxious and funny? Were you an early reader or are you left-handed? These are some of the attributes of people with high IQ -- otherwise known as smarty pants.

This article Five signs you’re much smarter than average appeared first on Ladders.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

CASE STUDY: Integration of EasyAsk Natural Language Search and Magento Enterprise

by kevin @ IJHANA

How to integrate EasyAsk, a Natural Language Search engine to Magento Enterprise We implemented a combined Magento Enterprise and EasyAsk solution for a national tool multi-channel retailer with a catalog...

The post CASE STUDY: Integration of EasyAsk Natural Language Search and Magento Enterprise appeared first on IJHANA.

Private Blog Network Posting and Management Software Just Got BrowSEO’d!

by simon @ Brow·seo – /'browzio/

If you are using private blog networks (PBN’s) and are not using PublisHUB to post and manage them its truly a travesty! This video shows how you can use the full power of BrowSEO’s PublisHUB Software and push content out to you wordpress.com slef hosted wordpress and self hosted Drupal sites with more to come […]

The post Private Blog Network Posting and Management Software Just Got BrowSEO’d! appeared first on Brow·seo - /'browzio/.

Witt's Hands Lecture: "Adjudication in the Age of Disagreement"

by noreply@blogger.com (Karen Tani) @ Legal History Blog

The published version of John Fabian Witt's Hands Lecture, delivered for the special session of the Second Circuit Court of Appeals in celebration of the 125th Anniversary, is now available online. It is titled "Adjudication in the Age of Disagreement." Here's a taste:

What explains all the praise for this court? What makes a tribunal strong? What role do judges play in our system of governance such that the Second Circuit’s particular virtues hold such a distinctive place in the tradition of adjudication? In the time I have here with you today I would like to offer the beginnings of an answer. It does not lie in the distance between the court’s traditions and [Judge Martin] Manton’s conduct. [Manton was convicted of bribery in 1939.] That would be too easy. At base, I think the answer lies in something far more subtle and interesting: the relationship between a central tradition of the Second Circuit and one of the great questions we face as a society today. That question is how to deal with disagreement.

Everything You Need to Know About Google Posts

by Jason Stum @ Launch Digital Marketing

Google Posts, which was first introduced in 2016 for use by US presidential candidates and a select few businesses shortly thereafter, has now rolled out to all businesses. This is an exciting new feature for Google My Business that lets business owners create short blog-style posts that appear directly in their knowledge panel. Before you... Read more »

The post Everything You Need to Know About Google Posts appeared first on Launch Digital Marketing.

A Month in the Life: Websites, Video Marketing, and More!

by Maudience @ Iowa City Web Design and Development – Maudience Marketing

We’ve had the opportunity to work on some pretty darn awesome projects in the past month, from launching a new website for Performance Therapies to sharing fantastic footage of the Cedar Rapids Kernels. We are currently expanding our services to offer more video marketing and for both website and Facebook advertising. This is an addition to […]

The post A Month in the Life: Websites, Video Marketing, and More! appeared first on Iowa City Web Design and Development - Maudience Marketing.

SEO Strategies That Don’t Work

by Michael Walton @ CopyPressed

In a rapidly changing world, we must be quick to adapt — otherwise, we’ll be left behind. Trends and tastes change at every corner, often leaving industries scrambling to keep[...]

The post SEO Strategies That Don’t Work appeared first on CopyPressed.

Ecommerce Website Architecture and SEO – Part 2

by Traian @ eCOMMERCE SEO BOOK

This is the second part of the site architecture for ecommerce series. I recommend reading part one first. The concept of flat architecture In good, flat architecture, deep pages (pages at the lower levels of the website hierarchy—usually the product detail pages) are accessible to users and search engine bots within a balanced number of clicks (not too many, but also not too few). The opposite of flat architecture is the so-called deep architecture[i], which looks like this: Let’s use math to illustrate the concept behind flat architecture: At level 0 (home page), you link to 100 category pages; 100^1 = 100 pages linked. At each page in level 1 (category), you link to 100 subcategory pages; 100^2 = 10,000 subcategory URLs. At each page in level 2 (subcategory), you link to 100 product pages; 100^3 = one million product page URLs. So in three “clicks”, search engines can (theoretically) crawl a million pages. Note: The 100 links-per-page limit was used as an example only. In real life it can be more or less than that, depending on your website authority. Let’s look at the scenario of a direct visit to your home page. To reach a product—e.g., MyChelle Minerals Eye Shimmer Champagne—a user will perform: First click on Cosmetics category page. Second click on Eye subcategory page. Third click on MyChelle Minerals Eye Shimmer Champagne product details page link. If no external links point directly to this product page, search engines will find the product URL in a similar way to users, crawling from an entry page (search engines enter your website through multiple URLs, not only the home page) to the product details page (given that the entry page links to the product page). In our scenario it took only three clicks, but if the website is structured on a deep IA it will take users and search engines more clicks. How and why did SEOs adopt flat architecture? The concept of flat website architecture seems to have its roots in web design. The three-click rule started becoming a “best practice” circa 2000. But when usability experts tested this rule, they found it was not necessarily good. As a matter of fact: “Users’ ability to find products on an ecommerce website increased by 600 percent after the design was changed so that products were four clicks from the homepage instead of three” (p. 322).[ii] Then SEOs jumped in, thinking that if the rule was good for users, then it should be good for SEO as well. SEOs found a way to funnel more PageRank to deeper levels and optimize crawling by providing better paths for search engines. Initially the goal was to avoid pages ending up in the supplemental index because of their very low PageRank.[iii] Here are a few important pointers about flat architecture: Unless you sell a limited number of products (e.g., just 10 diet supplement pills) or have a very limited number of pages on the site, do not flatten to the extreme. This means don’t link from the home page to hundreds of product detail pages, just to build a flat architecture. Flat architecture is about the distance between pages in terms of clicks, not about the number of directories in the URL. For example, you can link from the home page directly to a subcategory URL at the fourth level of the hierarchy (e.g. com/Home-Garden/Furniture/Living-Room-Furniture/Recliners/) to promote a subcategory that generates high profits. In this case the Recliners page is only one click away from the home page (flat) but is four levels down in the directory hierarchy (deep). If you have already organized your hierarchy using directories in URLs, do not remove them just for the sake of flattening. As long as the directories don’t generate super-long URLs, they have advantages, such as: Easier “theming” or “Siloing” (I will start discussing the concept in this article, but I will detail it in the next post). Presenting users with a clear delineation of the categories on your website. Easier SEO, IA and web analytics analysis (e.g., you can use site:domain.com/directory1/ to troubleshoot indexation problems). Google may use your directory structure to create rich-snippet breadcrumbs.[iv] It is not mandatory for a URL to replicate an exact website taxonomy. If you want, you can keep the URL’s structure below two directories. Here’s an example. On hotel reservation websites, it is common to have a taxonomy based on hotel geo-locations: Taxonomy: Home > Europe > France > Ile-de-France > Paris URL: domain.com/europe/france/ile-de-france/paris/ Even though this URL clearly reflects a hierarchical taxonomy, the URL is too long and too difficult to type or remember. An alternative URL for users/searchers might be: domain.com/france/paris/ — in case the website does only hotel bookings. domain.com/car-rentals/france/paris/ — in case the website offers other travel services (air tickets, car rentals, etc). Regarding the directory structure above, it’s worth noting that hotels are a special ecommerce case, because you can’t move the products (hotels) from one geo-location (city page) to another. But for online retailers, product re-categorization happens a lot. To avoid issues associated with moving products from one category to another, or issues with poly-hierarchies (items in multiple categories), keep the item URLs free of categories whenever you can. Setting product names in stone is also a good idea. For example, to reach the 3 Level Carrousel Media Center product page a user will navigate through: mysite.com/ mysite.com/office-furniture/ mysite.com/office-furniture/storage-shelving/ mysite.com/office-furniture/storage-shelving/media-storage/ But once he or she reaches the product details page, the URL is free of categories and subcategories: mysite.com/3-level-carrousel-media-center.html Notice a couple of things about the above URLs: The product page URL is free of categories and subcategories. The category and subcategory URLs have the trailing forward slash (/) at the very end. This hints to search engines that the URLs are directories and there is more content to be found on those pages.[v] The product page has an .html file extension (it could be .php or .aspx—the file extension doesn’t matter at all to search engines), but it hints to the search engines that this is an […]

Getting your Business on Google

by Cole Troester @ GearSite Web Design

Everyone knows Google, everyone loves it. It’s the world’s favorite search engine. You can tell because I don’t even have to source that, because it’s common knowledge! And if there’s...

The post Getting your Business on Google appeared first on GearSite Web Design.

Cornell on "The Persistence of Anachronism and Presentism in the Academic Debate Over the Second Amendment"

by noreply@blogger.com (Karen Tani) @ Legal History Blog

In the tragically timely category -- we have word of a recent essay by Saul Cornell (Fordham University) in the Journal of Criminal Law and Criminology: "'Half-Cocked': The Persistence of Anachronism and Presentism in the Academic Debate Over the Second Amendment." The essay appeared in Volume 106, no. 2 (2016) and was a response a piece in the journal's 2015 symposium on the Second Amendment. Here's the abstract:

James Lindgren’s recent forward to The Journal of Criminal Law and Criminology’s 2015 symposium on “The Past and Future of Guns,” purports to be a neutral and scholarly account of the current state of the debate on the meaning of the Second Amendment. Lindgren’s introductory essay fails to achieve both of these goals. Rather than survey the pre-Heller scholarship in a comprehensive and even-handed manner, Lindgren provides a distorted and superficial account of the historical literature. He compounds this error by ignoring the vast post-Heller scholarly literature, failing to note that much of this recent body of scholarship has been deeply critical of Heller, and has generally vindicated the work of the historians he criticizes. Indeed, the evidence he himself offers in defense of his interpretation actually undercuts his claims about the meaning of the Second Amendment. Lindgren’s essay does not chart a path forward in this contentious debate, but proffers an incomplete and analytically flawed account of the Founding Era’s understanding of this important provision of the Constitution.

This is the fastest-growing $100K+ job in the country

by Jane Burnett @ Articles – Ladders

"Solutions Architect" had the highest year-over-year U.S. median base pay growth among the highest paying positions. Here's what one does.

This article This is the fastest-growing $100K+ job in the country appeared first on Ladders.

Not Set is Not Cool – What Happened to Your Google Analytics Keywords

by Will @ Vortex Business Solutions

Google Analytics can serve as a great tool for marketers, sellers, writers and everyone in between. Knowing how visitors are finding your content, on what devices, and with what keywords is essential to planning the growth of your website. In recent years, however, two phrases have become the bane of GA users: [not set] and […]

OFFICIAL BrowSEO RSS FeedFinder 2.0 Review By Lisa Allen

by simon @ Brow·seo – /'browzio/

Here’s The Official BrowSEO RSS FeedFinder 2.0 Review When i first picked up v1 I fell in love with the ease and simplicity of just adding a KW and finding high authority RSS Feeds to use in my social media marketing and SEO. There are an unlimited amount of ways to use RSS feeds. Here […]

The post OFFICIAL BrowSEO RSS FeedFinder 2.0 Review By Lisa Allen appeared first on Brow·seo - /'browzio/.

The ABC123’s of Passwords: Do’s and Don’t’s

by Will @ Vortex Business Solutions

Keeping your passwords confidential is as important as locking your door before leaving the house, or securing your debit PIN number. With the multitude of sensitive data now being stored in password-protected online accounts, it’s time to check how well you’re securing your important information. First, make sure that none of the passwords you use […]

Local Security Company Marketing 101

by siamohajer1@gmail.com @ Market Monkey

  With every new opportunity for the small business owner comes new challenges. Online marketing and online brand awareness form the cornerstone of any successful marketing strategy in 2017. More than 76% of people search online for information before making a purchasing decision. What does that mean for your business?  Someone new in town? Where will they look? Not sure of ...

Read More

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Molecular Pathophysiology of Retinal Degeneration in Bardet-Biedl Syndrome

Molecular Pathophysiology of Retinal Degeneration in Bardet-Biedl Syndrome


Grantome

Photoreceptor degeneration is a major cause of early onset blindness. Accumulating evidence indicates that mutations in ciliary trafficking genes are one of the most common causes of inherited photore...

10 Ways to Create Content During a Vacation

by Renayle Fink @ CopyPressed

You’ve worked hard to build your website from the ground up. The number of visitors grows everyday, and engagement across your social media platforms looks good. After all the hours[...]

The post 10 Ways to Create Content During a Vacation appeared first on CopyPressed.

Should You Care About Social Shares?

by Michael Walton @ CopyPressed

Social networks have completely changed the way we create and share content. It’s opened a new door to our audiences, providing a way to directly connect and relate with them.[...]

The post Should You Care About Social Shares? appeared first on CopyPressed.

5 Crucial Tips for A/B Testing Your Copywriting

by Shane Hall @ CopyPressed

A/B testing, also called split testing, is a powerful tactic that exploded with the rise of the internet. For those unfamiliar, it involves comparing the performance of two subtly different[...]

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George, "The LGBT Disconnect: Politics and Perils of Legal Movement Formation"

by noreply@blogger.com (Karen Tani) @ Legal History Blog

Marie-Amelie George (Berger-Howe Fellow, Harvard Law School) has posted "The LGBT Disconnect: Politics and Perils of Legal Movement Formation." Here's the abstract:

The LGBT movement is facing a crucial dilemma. Although the movement presents itself as a coalition of gays, lesbians, and transgender individuals, many Americans accept and approve of the former (LG), but not the latter (T). Opponents of LGBT rights have capitalized on this social and political disconnect in local ballot measure campaigns, convincing voters to repeal sexual orientation anti-discrimination laws by highlighting that the statutes also contain gender identity protections. There is thus a sufficiently large gap between the identity categories that lesbian and gay legal victories have not built support for transgender rights, and yet they are integrated enough that one can be deployed against the other.

Drawing on extensive original primary source research—including archival materials, newspaper articles, television advertisements, legislative histories, and court filings—this Article uncovers the debates, conflicts, and decisions that shaped the place of transgender rights within the coalition, and argues that national LGBT rights organizations’ legal strategies inadvertently contributed to this contemporary disconnect. This Article demonstrates why it is so important for LGBT rights groups to address this problem by chronicling anti-transgender rhetoric in local ballot measures, where citizens are increasingly voting to repeal LGBT rights. It concludes by identifying several options for how LGBT rights groups can eliminate the gap between lesbian/gay and transgender, which it uses to develop a taxonomy of social movement mobilization.
The full paper is available here.

WordPress Plugin Snapshot: MonsterInsights

by Amanda Dodge @ CopyPressed

Google Analytics for WordPress by MonsterInsights is an essential plugin for any blogger regardless of their content goals. Whether you’re creating a lead-generating website to grow your brick-and-mortar business or[...]

The post WordPress Plugin Snapshot: MonsterInsights appeared first on CopyPressed.

Vortex Is Seeking Nominations For the 2015-2016 Free Web Design Project

by Will @ Vortex Business Solutions

Vortex Business Solutions, Inc. is seeking nominations for the 2015-2016 Free Web Design Seva Project. The Vortex Seva Project will create or redesign a state of the art, 2016-ready, fully responsive and mobile compliant website for a local corridor 501c3 non-profit organization as a community service by donating up to $7,000 in services, and offering […]

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

Thinking Bigger About Google’s Dealer Playbook

by Cara Garvey @ Launch Digital Marketing

The long awaited Google Dealer Playbook was officially released on September 18th, 2017 at the Digital Dealer Conference in Las Vegas. This playbook is filled with insights directly from Google on how car dealerships should structure their paid search campaigns and targeting to maximize online and in-store return, with strategy recommendations spanning the Google search,... Read more »

The post Thinking Bigger About Google’s Dealer Playbook appeared first on Launch Digital Marketing.

Content: Why Some Things Are Just Not DIY-Appropriate

by Luke Salazar @ CopyPressed

Innovation, ingenuity, and individuality are long-established hallmarks of a successful businessperson. Usually, doing things yourself is a critical component of this profile. When you need copy such as blog posts[...]

The post Content: Why Some Things Are Just Not DIY-Appropriate appeared first on CopyPressed.

Blog Design Management

by Web Management Seo @ Web Management SEO LLC

Web Management SEO will design and optimize a unique blog web site design to your exact specs so you can instantly provide the information that will […]

The Art of Spinning Content

by Mandi Rogier @ CopyPressed

Bad publicity can hit any company. While you can prevent many errors by diligently proofreading your content and vetting your marketing campaigns, there’s always the potential for something to slip[...]

The post The Art of Spinning Content appeared first on CopyPressed.

Highest Rated Website Design Company Raleigh NC | Website Development & SEO | Generatedesign.com

Highest Rated Website Design Company Raleigh NC | Website Development & SEO | Generatedesign.com


Generate Design

Since 1998, Generate Design has been atop design firms that design and develop mobile apps, responsive websites, brands and marketing support materials.

Social RSS Feed Reader – Aggregate and Feed Your Content Marketing

by simon @ Brow·seo – /'browzio/

The Social RSS Feed Reader a Content Marketing Powerhouse ​Probably a content marketers most overlooked and underutilized corner of the internet – RSS Feeds. A Good RSS Feed Reader is used to increase the effectiveness for every part of your marketing from curation, market research, outreach, link building, driving traffic to name a few. If you […]

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The Importance of White-Hat Link Building

by Amanda Dodge @ CopyPressed

Over the past few years, link building has developed a bad reputation. Google’s Penguin update punishes spammy links and puts SEO professionals on notice that they can’t game the system.[...]

The post The Importance of White-Hat Link Building appeared first on CopyPressed.

Ecommerce Website Architecture and SEO – Part 3

by Traian @ eCOMMERCE SEO BOOK

This is the third part of the Site Architecture for e-Commerce series. I recommend reading part one and two first. As I mentioned at the end of part two of the series, you can create ecommerce silos with directories or with internal linking: Directories You create the hierarchy using user research and testing (done by information architects), keyword analysis and research, and web traffic analysis. Your silos will be the directories in the URLs. Whenever possible, have a directory hierarchy. Internal links With internal linking you can create virtual silos, as pages in the same silo don’t need to be placed under the same directory. You achieve virtual silos by controlling internal links in such a way that search engine robots only find links to the pages in the same silo. This is a very similar concept to bot herding[i] or PageRank sculpting[ii] (with subtle differences in meaning and application). Siloing with directories This is the easiest to implement on new websites during the IA process. From a user experience perspective, creating the website’s hierarchy with directories is the best way to go. In the end, siloing with directories is actually creating good vertical hierarchies, which the URLs reflect. Many online retailers create them naturally by branching out all categories, without thinking too much about SEO and without being obsessed with either keywords in the anchor text or internal linking patterns. A sample silo with directories would look like: mysite.com/category1/subcategory1/ mysite.com/category1/subcategory2/ mysite.com/category1/subcategory3/ …. mysite.com/category1/subcategoryN/ Does this “siloing” look familiar now? It should if you use directories in your URLs, because it’s actually nothing more than a good hierarchy. So if you design your website hierarchy properly, you don’t even need to worry about siloing. Note: You need to have fewer than three directory levels. Siloing with internal linking Siloing with directories may not always be possible (for example, if you wish to change an existing hierarchy on an established website). In this case, you can create virtual silos using carefully controlled internal linking. Generally, pages in a silo need to pass search engine authority (PageRank) and relevance (anchor text) only with respect to other pages within the same silo. This is to prevent the dilution of a silo’s theme and to send the maximum power to the main silo pages. There are rules about linking within and between silos. A page within a silo: Should link to parents. Can link to siblings (pages at the same level in the hierarchy) if appropriate. Should not link to cousins. Could eventually link to uncles/aunties (siblings of that node’s parent). Linking to uncles/aunties means that if you have to link two related supporting pages found in separate silos (cousins), you should link only to the silo’s main page (uncles).   If you need to link to pages outside the silo, hide those links from search engines (e.g., with Flash, Asynchronous JavaScript and XML [aka AJAX], iframes or JavaScript). Note, however, that there is a fine line between white hat and gray SEO, and such siloing may cross that line at some point in time. This is because Google’s definition of manipulative techniques is generated in answer to the question: “Would you do it if search engines didn’t exist?” For now, though, it seems that some big brands deploy siloing, and they are not being penalized. But don’t take siloing to the extreme. If a page is more relevant and you want to link to it, then do so, regardless of whether it’s in a different silo/theme. Siloing with internal links is a powerful advanced SEO technique, especially for large websites with multiple departments (themes, categories) that are not semantically related (grocery with mobile phones, for example). But it’s important to know that siloing is not easily achieved, and it pays to be aware of the existing dangers. If you want to silo with internal linking, know that: PageRank sculpting with rel=”nofollow” is not recommended. Virtual siloing means you somehow have to hide internal links from search engines, and doing so can fall outside a search engine’s guidelines. Hiding internal links from search engines using iframes, AJAX, JavaScript or other similar techniques can qualify as cloaking, since you show different content to users than to search engines; this could result in penalties. If you hide links with AJAX and/or JavaScript, make sure your website works properly with JavaScript turned off (i.e., users can finish ALL macro conversions). Trading away too much for SEO in terms of usability and accessibility is not the right way to go. Siloing may require hiding entire navigation elements, such as facets and filters, from search engines. There are risks associated with such bold tactics. Proper internal cross-linking is helpful and necessary for good rankings (I will discuss this in detail in the the Internal Linking for e-Commerce series), but remember that internal linking has to be built for users first, and only then for search engines. You have to link consistently, thematically and wisely (using synonyms, stems, plurals and singulars, and so on) to support rankings for categories and subcategories. As an SEO, you should not ask information architects or developers to remove navigation elements just for SEO purposes. Keep links that are useful for users, and if you want to remove links for SEO reasons (i.e., to hide them from search engines), then do it with an SEO-unfriendly technique like AJAX or JavaScript. Another method for theming online stores is to evolve taxonomies into ontologies. Instead of linking based strictly on a vertical taxonomy, interlink items that are conceptually related, not hierarchically (e.g., interlink a particular fragrance with some sunglasses from the same manufacturer). This requires defining semantic and conceptual relationships between categories and items and deciding on the internal linking based on predefined business rules. One business rule example is crowd-sourced recommendations (e.g. Customers Who Bought This Item Also Bought …). Do users often buy certain products together? If yes, then cross-link those product detail pages, even if they are in different silos. And if this type of linkage generates too many internal links on those […]

South Central Iowa Cedar Creek Watershed Management Authority Hosts Meeting and Tour

by Mikael Mulugeta @ Iowa Flood Center

Start writing stories that everybody wants to read, today!

by Anna Moragli @ GrowthRocks

Disclaimer: If you read this article, because you believe you will wake up one day and your story will be viral - you’ve become a great Content Marketer and have a glamorous writer lifestyle, you’re definitely in the wrong place.

Close this tab immediately and do something else instead! On the other hand, if you really want to know how we produce content with clear visibility of the message and drive results to our customers,  you’re in the right place, keep reading!

The post Start writing stories that everybody wants to read, today! appeared first on GrowthRocks.

These 3 steps can help women get the raises they deserve

by Monica Torres @ Articles – Ladders

New research shows that women can face backlash when asking for a raise. Here are tips on how to overcome the odds and get what you're after.

This article These 3 steps can help women get the raises they deserve appeared first on Ladders.

The four keys to a fulfilling job, according to a happiness researcher

by Raj Raghunathan @ Articles – Ladders

What are some ways companies can increase happiness levels of employees, in order to boost performance? Here are the four keys to a fulfilling job.

This article The four keys to a fulfilling job, according to a happiness researcher appeared first on Ladders.

Creative Spotlight: How to Fact Check Like a Pro

by David Mumpower @ CopyPressed

The media is currently engaged in a cycle of self-flagellation caused by political coverage and social media’s propensity to propagate. Whether you didn’t bother to vote or mainlined sites like[...]

The post Creative Spotlight: How to Fact Check Like a Pro appeared first on CopyPressed.

B2B Content Marketing

by Mandi Rogier @ CopyPressed

Business-to-business content marketing has a growing adoption rate from companies that see the inherent value in connecting with other businesses as potential buyers. However, content marketing is a complex area[...]

The post B2B Content Marketing appeared first on CopyPressed.

Top 20 Digital Marketing Agencies in California

by Courtni Casanova @ CopyPressed

It’s time again to take a look at some of the top digital marketing agencies in the States. Today we’ll be focusing on California. This large, progressive state is home[...]

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It’s All About Image

by Cole Troester @ GearSite Web Design

Everyone can appreciate a good image. Supposedly an image can speak a thousand words. I disagree. I think that images are better used with words. As developers, its easy to...

The post It’s All About Image appeared first on GearSite Web Design.

Getting started with Local SEO

by Apostle Mengoulis @ GrowthRocks

Local search optimization is the process of optimizing a website in order to generate traffic from location based searches. Local SEO can help your business hit the top of search engines get featured in the carousel, by using your business' name, address and phone number and customer reviews. 
Inside this article, you'll find all the factors and tweaks you can make for making sure your business will be found when your target customers search online. 

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5 Things Your Designer Wishes You Knew

by Joy Nelson @ CopyPressed

The way your digital media looks can have a significant impact on traffic flow and engagement for your website and the content you disseminate around cyberspace. If you don’t have[...]

The post 5 Things Your Designer Wishes You Knew appeared first on CopyPressed.

How Customer Service Affects Your Marketing

by Anna Sonnenberg @ CopyPressed

For many brands, marketing strategy largely centers on branded content, influencer outreach, and search engine optimization. As effective as these methods might be, they don’t account for the impact that[...]

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Short-form or Long-form: Which Should You Be Using?

by Amanda Dodge @ CopyPressed

One of the most heated debates within the content marketing industry centers around content length. SEO experts point to long-form as the superior content, while viral stars highlight their short-form[...]

The post Short-form or Long-form: Which Should You Be Using? appeared first on CopyPressed.

Top 4 Social Media Trends We Are Tracking For 2018

by ThePixel @ ThePixel

The post Top 4 Social Media Trends We Are Tracking For 2018 appeared first on ThePixel.

Web Banner Ad Design

by Web Management Seo @ Web Management SEO LLC

We at Web Management SEO can design you an eye catching, high quality web banner ad for your website or campaign. We will design your banner […]

Interleukin-10 expressed at early tumour sites induces subsequent generation of CD4+ T-regulatory cells and systemic collapse of antitumour immunity

Interleukin-10 expressed at early tumour sites induces subsequent generation of CD4+ T-regulatory cells and systemic collapse of antitumour immunity


PubMed Central (PMC)

We investigated the relationship between transforming growth factor-β (TGF-β)-secreting T-regulatory (Tr) cells and anti-B16 melanoma immunity, and studied the association of early cytokines expressed at tumour sites with the generation ...

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

Creative Spotlight: How to Stay Disciplined Working at Home

by Francesca Di Meglio @ CopyPressed

Header Image via Flickr by Ray_LAC Dreaming of becoming your own boss? Of course you are. Freelancers who work at home can take meetings in their pajamas and lunch in their kitchens,[...]

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CFP: Arguing for the Rule of Law

by noreply@blogger.com (Dan Ernst) @ Legal History Blog

[We have the following announcement.]  Call for Papers: Arguing for the Rule of Law: Using the Hebrew Bible and Caricatures of Foreigners in British and Spanish America.  Friday, October 26, 2018.  Newberry Library, Chicago.  Deadline for Applications: November 8, 2017.

This is a call for papers in anticipation of a one-day conference to be organized by Jorge Cañizares-Esguerra (University of Texas) and Richard Ross (University of Illinois) through the Symposium on Comparative Early Modern Legal History.  The conference, to be held at the Newberry Library in Chicago on Friday, October 26, 2018, is entitled, “Arguing for the Rule of Law: Using the Hebrew Bible and Caricatures of Foreigners in British and Spanish America.”  It will address the following topic: How did settlers, imperial officials, indigenous peoples, and Africans in the New World seek to demonstrate, or disprove, that a polity respected the rule of law?  (The phrase “rule of law” is modern; but the core of the idea is not).  Colonial rule invited accusations of arbitrary government and systematic lawlessness.  This conference will focus on two common techniques used to assess whether a polity respected the supremacy of law.  First, controversialists asked whether governance accorded with God’s expectations of justice as laid out in Scripture, particularly the Hebrew Bible.  Second, caricatures of other societies could be held up to make one’s own appear lawful and just, or the reverse.  British American settlers applauded the civility of their law by reference to the presumed barbarism of the Irish and Amerindians.  They saw liberty in their exploitive legal order by opposing it to the supposed absolutism of the Spanish and French empires.  Spanish settlers justified their rule and derecho by contrasting them to the law of indigenous polities and of their New World rivals.  The conference will bring together historians, law professors, and social scientists to think about the complex debates about the rule of law in the English and Iberian Atlantic. 

Interested presenters should submit an abstract of between 200 and 500 words and a c.v. by November 8, 2017.  Please send submissions and inquiries to Richard Ross [rjross@illinois.edu]; 217-244-7890.  No previously published work will be accepted. Applicants will be notified by email shortly after the submission deadline.  Accepted participants will be required to submit a full paper of no more than 10,000 words by the end of September 2018. Papers will be pre-circulated and read by all participants.  The conference will pay for travel and hotel expense.

How to Harness the Power of Social Media Marketing

by Sylvia LeRahl @ CopyPressed

In today’s competitive marketplace, harnessing the power of social media is a must so long as you want to expand your business and your brand. It’s no surprise that engaging[...]

The post How to Harness the Power of Social Media Marketing appeared first on CopyPressed.

Vaheesan on Antitrust in Two Gilded Ages

by noreply@blogger.com (ernst) @ Legal History Blog

Sandeep Vaheesan, Regulations Counsel at the Consumer Financial Protection Bureau, has reminsicent of a classic article by my emeritus Georgetown Law colleague (and dean who hired me) Robert Pitofsky, The Political Content of Antitrust.  Mr. Vaheesan’s paper is Accommodating Capital and Policing Labor: Antitrust in the Two Gilded Ages:

In enacting the antitrust laws, Congress sought to prevent big businesses from maintaining and augmenting their power through collusion, mergers, and monopolistic practices and also aimed to preserve the ability of workers to act in concert. The antitrust laws have at times produced significant benefits for Americans. Antitrust achievements include the restructuring of the oil industry in 1911, the creation of competitive market structures in the mid-twentieth century, and the termination of AT&T’s telecommunications monopoly in 1984.

Yet, the history of antitrust in the United States is not one of uninterrupted successes. Over two multi-decade periods, the executive branch and federal courts, in enforcing and interpreting the antitrust laws, have failed to advance Congress’ vision and indeed inverted Congressional intent. During the original and current Gilded Ages, the antitrust laws were and have been used to protect the power of large-scale business and also to limit the autonomy of workers to organize and seek higher wages and better working conditions. Through this anti-labor application, the federal government has employed antitrust to aid big business, rather than restrain its power.

Despite this history of accommodating capital and policing labor, the antitrust laws can still be reinterpreted and redeemed. Executive and judicial action can remake these laws to control the power of large corporations through competitive market structures and also protect the freedom of all workers to organize for higher wages and better working conditions. A renewal of antitrust, in accordance with the expressed purposes of Congress, would help remedy the inequities of the New Gilded Age and create a more just society.
As it happens, just this morning I had another illustration of the appeal of the Gilded Age and Progressive Era for contemporary political analysts and commentators in an episode of the Washington Post’s “Daily 202,” podcast, Why a Republican strategist thinks we’re in a new Gilded Age.

How to Improve Your Content Marketing with Data

by Amanda Dodge @ CopyPressed

Content marketing is often viewed as a right-brain aspect of marketing. While technical people might enjoy the bidding of paid search or the schema data of SEO, content is a[...]

The post How to Improve Your Content Marketing with Data appeared first on CopyPressed.

Community Spotlight: Why Your Writing Samples Can Put You Ahead of the Competition

by Vickie Ferguson @ CopyPressed

Working as a freelance writer can be a lucrative and financially satisfying career, but only if you’re able to attract and retain clients interested in what you have to share.[...]

The post Community Spotlight: Why Your Writing Samples Can Put You Ahead of the Competition appeared first on CopyPressed.

Mayeux on the Idea of the Criminial Justice System

by noreply@blogger.com (ernst) @ Legal History Blog

Sara Mayeux, Vanderbilt University Law School, has posted The Idea of “The Criminal Justice System,” which is forthcoming in the American Journal of Criminal Law:

The phrase “the criminal justice system” is ubiquitous in discussions of criminal law, policy, and punishment in the United States — so ubiquitous that almost no one thinks to question the phrase. However, this way of describing and thinking about police, courts, jails, and prisons, as a holistic “system,” dates only to the 1960s. This essay contextualizes the idea of “the criminal justice system” within the rise of systems theories more generally within intellectual history and the history of science. The essay first recounts that more general history of systems thinking and then reconstructs how it converged, in 1967, with the career of a young systems engineer working for President Johnson’s Crime Commission, whose contributions to the 1967 report The Challenge of Crime in a Free Society launched the modern and now pervasive idea of “the criminal justice system.” Throughout, the essay reflects upon the assumptions and premises that go along with thinking about any complex phenomenon as a “system” and asks whether, in the age of mass incarceration, it is perhaps time to discard the idea, or at least to reflect more carefully upon its uses and limitations. For instance, one pernicious consequence of “criminal justice system” thinking may to be distort appellate judges’ interpretations of Fourth Amendment doctrine, because they imagine their rulings to be hydraulically connected in a “system” with crime rates.

Polk County ECI Applications for Funding

by vsedrel @ Polk County Early Childhood Iowa

The Polk County Early Childhood Iowa Board is reviewing applications for funding for fiscal year...

How the Equifax hack could hurt your job search

by Monica Torres @ Articles – Ladders

The millions affected by the hack on credit reporting agency Equifax may have to explain fraudulent credit history to potentially unsympathetic employers.

This article How the Equifax hack could hurt your job search appeared first on Ladders.

Bing Vs. Yahoo Vs. Google: How SEO Differs Across Search Engines

by Michael Walton @ CopyPressed

Remember when you first started your business and it just felt so small? Your family, friends, and a few supportive co-workers were your first clients and maybe your first —[...]

The post Bing Vs. Yahoo Vs. Google: How SEO Differs Across Search Engines appeared first on CopyPressed.

Renegotiating Freelance Rates for 2017

by Page Grossman @ CopyPressed

Ok, it’s time for a check-in. February has come and gone. How’re you doing on your 2017 resolutions? Each year, many creatives decide that their resolution is to raise their[...]

The post Renegotiating Freelance Rates for 2017 appeared first on CopyPressed.

How Much Market Research Is Enough?

by Michael Walton @ CopyPressed

Most worthwhile endeavors require a fair amount of preparation. No one tackles Mount Everest without years of studying the mountain, the climate, the route, and the experiences of previous climbers.[...]

The post How Much Market Research Is Enough? appeared first on CopyPressed.

Where to Get Free to Use Media

by Ervin Sabic @ GearSite Web Design

A challenge many businesses face is finding media that they can use for free. It’s good to understand that you can’t just grab images off of Google. The reason being...

The post Where to Get Free to Use Media appeared first on GearSite Web Design.

Junwon Seo

Junwon Seo


South Dakota State University

Dr. Seo is an Assistant Professor of Structural Engineering in the Department of Civil and Environmental Engineering at South Dakota State University. His areas of research expertise include image-based seismic vulnerability and resiliency assessment; multi-hazard simulation of renewable energy structures; structural behavior examination of irregular structures; self-consolidating concrete; structural health monitoring; reliability analysis; load rating estimation of various bridge types; field testing and computational analyses; and lateral live-load distribution factor examination.

Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday


Moz

Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.

Maudience Blog - Iowa Web Design, SEO and Marketing Blog

Maudience Blog - Iowa Web Design, SEO and Marketing Blog


Iowa City Web Design and Development - Maudience Marketing

The Maudience Iowa web design, SEO and marketing blog provides tips and advice for improving websites for small businesses in Iowa.

Digital Marketing News – 5 Articles We’re Loving Right Now

by Maudience @ Iowa City Web Design and Development – Maudience Marketing

In a market that is always changing and evolving, staying up-to-date on digital marketing news is crucial. We’ve compiled a list of 5 recent articles that provide interesting digital marketing insights and what to expect going forward. Instagram now has more than 1M advertisers, doubling in past 6 months Marketing Land It’s been a year […]

The post Digital Marketing News – 5 Articles We’re Loving Right Now appeared first on Iowa City Web Design and Development - Maudience Marketing.

Stanford Center for Law and History & Inaugural Graduate Student Paper Prize

by noreply@blogger.com (Mitra Sharafi) @ Legal History Blog

[We have the following announcement.]


We are pleased to announce the creation of the new Stanford Center for Law and History (SCLH). SCLH brings together faculty, postdocs, and students from across Stanford University’s many schools and departments—and beyond—to participate in a broad range of conferences, workshops, and lectures devoted to examining the multifaceted interrelationships between law and history (without geographic, temporal, or other subject-area limitations).

On April 20, 2018, SCLH will host its inaugural one-day conference, titled “Legal Histories of Policing and Surveillance.” The event will include a keynote address by Professor Michael Willrich and three panels featuring a range of prominent legal historians entitled: “Broadening the State’s Criminal Oversight Power,” “Surveillance Technologies and Legal Culture,” and “Policing Intimate and Family Life.”

The conference organizers will select one graduate student as the inaugural winner of the SCLH Graduate Student Paper Prize. This student will be added to one of the three panels—alongside distinguished faculty working on related topics—based on the fit between the proposed paper and the three panel themes. Funding for travel and housing will be provided.

To apply, submit the following in a single PDF here. The deadline is Friday, December 1, 2017.
  • CV
  • 500 word paper abstract
  • Briefly describe (75 words or less) which of the three panels is the best fit for your paper and why.
The organizers will inform the selected graduate student by early January 2018. The prize winner must circulate a fifteen to twenty page paper to the organizers by Monday, April 9, to share with other conference attendees.

For any questions, please email: akessler@law.stanford.edu and edkatz@stanford.edu

The Content Life Cycle & the SEO Audit

The Content Life Cycle & the SEO Audit


CopyPressed

Good order is the foundation of all things. -Edmund Burke Training is an extremely important part of the cultural fabric at CopyPress. We believe whole-heartedly that professional and personal impr…

Why Paying Freelancers a Flat Fee Makes Sense

by Francesca Di Meglio @ CopyPressed

Flat fee or hourly rate? For freelancers, this is the dreaded question potential clients ask. Really, getting paid, regardless of whether one charges a flat fee or hourly rate, should be[...]

The post Why Paying Freelancers a Flat Fee Makes Sense appeared first on CopyPressed.

1 in 4 workers would need to be in the hospital to call in sick, research finds

by Jane Burnett @ Articles – Ladders

With flu season upon us, it will be important to take the time off that you need if you get sick. Don't be a martyr. Keep your coworkers healthy.

This article 1 in 4 workers would need to be in the hospital to call in sick, research finds appeared first on Ladders.

What is SEO? The 4 Factors Impacting Agency Search Ranking

What is SEO? The 4 Factors Impacting Agency Search Ranking


Insurance Marketing, Sales and Technology for Independent Agents - Agency Nation

Today, we provide an easy to understand definition for SEO or search engine optimization?

Need some kick-in-the-pants inspiration? Get your Elevate 2018 Early Bird ticket, pronto

by Stacy Stevens @ Insurance Marketing, Sales and Technology for Independent Agents – Agency Nation

Where do you go to kick the tires of new ideas with people you trust? Spot industry trends and their impact? Get re-inspired? We say Elevate 2018, and early bird tickets are on sale now.

Iowa SEO Marketing Firm Delivering Search Engine Opitmization Results

Iowa SEO Marketing Firm Delivering Search Engine Opitmization Results


ThePixel

Cedar Rapids, Iowa SEO marketing firm specializing in affordable strategic web site marketing, internet marketing and search engine optimization services.

SEO Autopilot Review – SEO Link Building Software Demonstration

by simon @ Brow·seo – /'browzio/

Is SEO autopilot the Best SEO Software? CLICK HERE TO GO TO THE MAIN SITE – To Grab SEO Autopilot while the price is still this low. While there is a lot more to ranking in Google than simply building links, links do hold a large percentage of the algorithm as to whether you will hit […]

The post SEO Autopilot Review – SEO Link Building Software Demonstration appeared first on Brow·seo - /'browzio/.

Have you seen the SEO dedicated track for SMX West 2017?

Have you seen the SEO dedicated track for SMX West 2017?


Marketing Land Events

THE search marketing conference for SEO pros! 3 days of digital advertising tactics incl. content marketing, link building, AMPs, and more.

10 Easy SEO Mistakes to Local Businesses Make

by siamohajer1@gmail.com @ Market Monkey

This might sound familiar: You’re concentrating on SEO, optimizing your entire website to get thousands of online visitors. You’ve done extensive research on keywords to guarantee more traffic. You excitedly integrate those keywords and create tons of links. You’re practically giddy with excitement, thinking about how your website is going to start dominating rankings. Rankings do start to improve…but much ...

Read More

The post 10 Easy SEO Mistakes to Local Businesses Make appeared first on Market Monkey.

5 Keyword Research Tips That Are Simple and Effective

by Ronan Mahony @ CopyPressed

It is no major secret to content marketers, which means most online businesses nowadays, that the right combination of keywords provides a huge competitive advantage. The problem is that many[...]

The post 5 Keyword Research Tips That Are Simple and Effective appeared first on CopyPressed.

The best way to manage email stress, according to an email researcher

by Monica Torres @ Articles – Ladders

Most work email is actually relevant to our jobs, and that we should be tackling it right away for our own peace of mind.

This article The best way to manage email stress, according to an email researcher appeared first on Ladders.

Creative Spotlight: The Art of Punctuation

by Michael Walton @ CopyPressed

Few pet peeves are more prevalent than grammar Nazism. Whether you’re a writer, editor, or neither, you’ve likely cringed at a social media post that said “your” when “you’re” was[...]

The post Creative Spotlight: The Art of Punctuation appeared first on CopyPressed.

Bonus Within a Bonus

by simon @ Brow·seo – /'browzio/

Watch this for another bonus inside you FREE email creator!

The post Bonus Within a Bonus appeared first on Brow·seo - /'browzio/.

Guest Post: How Google Instant Can Help (And Hurt) SEO

Guest Post: How Google Instant Can Help (And Hurt) SEO


TechCrunch

It’s been nearly two weeks since Google Instant launched, and aside from conjecture and personal opinions about the new UX (everyone seems to either hate it..

Is Your Website Mobile Friendly?

by Justin @ Vortex Business Solutions

Last night was pizza night. I was at a friend’s house, so I searched for a local pizza place on my phone. What appeared resembled more a grade school art project than a website. The text, pictures, links; everything overlapped, and was shrunken down to an incomprehensible size. After a few seconds of frustratingly squinting […]

Introducing the new website Bunk

by noreply@blogger.com (Karen Tani) @ Legal History Blog

We have recently learned of a new website, supported by the University of Richmond, that is sure to interest readers: Bunk: Rewiring American History. It is described as "a shared home for the web’s most interesting writing and thinking about the American past."


Here's a bit more, from an article about the venture in NiemanLab:
Bunk, which takes its name from the 1916 Henry Ford quote that “history is bunk,” launched in beta earlier this month. “A big part of this project is amplifying what’s already out there online,” said Tony Field, the site’s editor. “There’s so much great work being done online by scholars already. That includes blogs, conversations on social media between historians — there’s a very active community of historians on Twitter — not to mention all of the great digital archives all over the place, and digital humanities work based at universities and elsewhere. We were very interested in what it would mean to try to harness all of that energy and make it accessible to a broader audience of people who aren’t, say, historians on Twitter.” 
Content is presented in a mosaic format on the home page, featured in “Collections” on specific themes (“Monument Wars,” “Immigrants Not Welcome”), and searchable by theme (Money, Power, Family). The aggregated content includes a few paragraphs on Bunk’s site, then you click through to the publisher’s original site to finish. One big part of the vision is to highlight connections between disparate pieces of media. “We wondered what it would mean to build a machine that thinks like a historian,” Field said. The algorithm that links together related articles on the site is enabled by a team of student workers tagging content by theme, people named, timeframe, and place. “Can we replicate the experience of sitting with somebody who has training and a deep level of knowledge as she reads the newspaper?” Field said. “What sort of connections would be taking place in the mind of somebody like that, and can we share that experience with our audiences?”
Content that you'll find there now includes Walter Johnson's recent piece for the Boston Review, on how the spectre of Dred Scott haunts St. Louis, and a "collection" on voting rights and gerrymanderingFor an example of original content, see Sara Mayeux's recent piece on "Litigating the Line Between Past and Present." 

Ecommerce Website Architecture and SEO – Part 1

by Traian @ eCOMMERCE SEO BOOK

During the next few articles we will explore the concepts behind building optimized ecommerce website architectures. I will detail the concept in several articles, so please make sure you read all of them in order to get a good grasp of the concept. This is part one. Having a great website architecture means making products and categories findable on your website so that users and search engines can reach them as easily as possible. There are two concepts search engine optimizers (SEOs) should be aware of in relationship to site architecture (SA): Efficient crawling and indexing (this is called the technical architecture, or TA). Classifying, labeling and organizing content (this is named information architecture, or IA). An understanding of the above concepts will help SEOs build search engine optimized websites that are both search engine and user friendly. To avoid confusion, it’s important to differentiate between IA and TA: Information architecture is the process of classifying and organizing content on a website and providing user-friendly access to that content via navigation. This is done (or should be done) by information architects. Technical architecture is the process of designing the technical and functional aspects of a site. This is done by IT professionals. Together, the two form the site architecture (SA). Keep in mind that SEOs should be involved in both IA and TA. Information architecture The Information Architecture Institute’s definition of information architecture is:[i] The structural design of shared information environments. The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. This definition shows that information architecture goes beyond websites, and it hints at IA’s complexity. It also reveals how flexible and theoretical IA is. From an ecommerce standpoint, let’s oversimplify the definition of IA to: The classification and organization of content and online inventory. SEOs should be familiar with two other IA concepts. The first is taxonomy, which is the classification of topics into a hierarchical structure. For ecommerce, this translates into assigning items to one or more categories. Ecommerce taxonomies are usually vertical, tree-like. A website’s taxonomy is often referred to as its hierarchy. To visualize a taxonomy, think of breadcrumbs: The structures above, ordered hierarchically using a parent-child relationship from broader to narrower topics, are called taxonomies. One way to create ecommerce taxonomies is to use a controlled vocabulary (a restricted list of terms, names, labels and categories). Information architects develop these. In terms of SEO, you should use semantic markup to help search engines understand breadcrumb taxonomies. Microdata or RDFa[ii] markup are used by search engines to generate breadcrumb-rich snippets similar to this one: We will discuss breadcrumbs in detail later, but briefly, this is how the source code for the above rich snippet looks: The second term you need to be aware of is ontology. It means the relationships between taxonomies. If an ecommerce hierarchy can be visualized as an inverted tree (home page at the top), then an ontology is the forest showing relationships between trees. An ontology might encompass various taxonomies, with each taxonomy organizing a topic in a particular hierarchy. Simply put, an ontology is a more complex type of taxonomy, containing richer information about the content and items on a website. We are just at the beginning of building ontology-driven websites. One common ontology vocabulary for ecommerce is GoodRelations.[iii] The Semantic Web is aimed at helping artificial intelligence agents such as search engine robots crawl through and categorize information more effectively, as well as at helping identify relationships between items and categories (e.g., manufacturers, dealers, prices and so on). As an SEO, you probably won’t be too involved in identifying related categories and products (sometimes they are identified automatically by the ecommerce platform), but it’s important to know these terms in your discussions with information architects. Why IA is important for SEO A correctly designed IA will result in a tiered website architecture with an internal linking structure that will allow child pages (pages that link up in the hierarchy, such as product detail pages or blog posts) to support the more important parent pages (upper-level pages that link down in the vertical hierarchy, such as category and subcategory pages). With correct internal linking, the blog article “Top 5 New Features of Canon Rebel T5i DSLR” will support the product details page Canon Rebel T5i DSLR; Canon Rebel T5i DSLR will support the category Digital Cameras, and will further support the top-level category Electronics. Note: One of the questions that often comes up when deciding on hierarchy is “What is the best number of levels to reach a product detail page?” The famous “three-click rule” (every page on a website should take no more than three clicks to access)[iv] is good to follow, but don’t get stuck on it. If you need a fourth level, that’s fine.[v] IA will help identify relationships between categories, subcategories and products. Based on these findings, you will decide on rules for an internal linking strategy. Such rules can in include: Only highly related categories will interlink. Categories will link only to their parents. Subcategories will link to related subcategories and categories. Product pages will only link to related products in the same category, and to parent categories. A proper website architecture will help your website rank for the so-called head terms. For ecommerce these are usually the category and subcategory pages. However, internal linking is not enough for a subcategory page to reach the top of the search engine results pages (SERPs) for category-related search queries. That page should also have: Relevant and useful content (more than just listings, in the case of a listing page, and more than just a picture and pricing for product detail pages). Links from external websites. Additionally, good IA means good usability. Great usability creates a good user experience, which then leads to less SERP bounce[vi] (aka pogo sticking[vii]). A lower SERP bounce rate […]

How To Properly Set Up Pagination With Sorting Parameters Using Rel Next/Prev And Rel Canonical [SEO Tutorial]

by Glenn Gabe @ The Internet Marketing Driver

While helping companies improve overall quality, I’m typically neck deep in performing technical audits and analyzing crawl data. And with many large-scale sites, it’s not uncommon to come across a heavy amount of pagination used throughout those sites. Now, pagination is totally fine to have and can help both users and bots get to your […]

How To Remove Rel Canonical From Noindexed Pages In WordPress Using The All In One SEO Plugin [Tutorial]

by Glenn Gabe @ The Internet Marketing Driver

When performing SEO audits, it’s not unusual to surface pages being noindexed that also contain rel canonical. And that setup does’t make sense. Using the meta robots tag or x-robots-tag with noindex tells the engines to not index the page, while rel canonical tells the engines which is the preferred url for indexing. You can […]

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Weekend Roundup

by noreply@blogger.com (Karen Tani) @ Legal History Blog

  • The legal historian Tanya K. Hernández has been appointed to the Archibald R. Murray Professorship at Fordham Law.
  • From our in-box: "Mr. Ville Erkkilä (MA) will defend his doctoral thesis, The Conceptual Change of Conscience: Franz Wieacker and German Legal Historiography 1933-1968, in a public examination on 13 October 2017 at 12 noon. The defence will take place at the Faculty of Law of the University of Helsinki, in lecture hall IV (Suomen Laki -sali, Porthania, Yliopistonkatu 3). The opponent will be Dr. Udi Greenberg (Dartmouth College). The defence is open to the public. The thesis is available [here.]
  • Over at AHA Blog: a report on the National History Center's Congressional briefing on civilian control of the military.
  • And the National History Center has announced another Congressional briefing, this one on the History of Civil War Monuments.  Monday, October 23, 2017, 9:30-10:30 am. Rayburn House Office Building, Room 2044.  With David W. Blight, Yale University; Karen L. Cox, University of North Carolina at Charlotte; Gaines M. Foster, Louisiana State University; and Moderator: James Grossman, American Historical Association.  More.
Weekend Roundup is a weekly feature compiled by all the Legal History bloggers.

Early Head Start Child Care Partnership

by vsedrel @ Polk County Early Childhood Iowa

Fantastic News for Polk County Families! With the announcement of the awarding of $1.1 million...

BigCommerce SEO Experts | Gain the Competitive Edge

BigCommerce SEO Experts | Gain the Competitive Edge


Coalition Technologies

ch engine optimization is the key to increasing organic traffic and boosting your company’s ROI. Call our BigCommerce SEO experts today to learn more.

How to Optimize Your Live Social Media Strategy

by Anna Sonnenberg @ CopyPressed

As an engaged brand, your business already knows the benefits of developing a strong social media plan as part of a robust content marketing strategy. Few social platforms remain static[...]

The post How to Optimize Your Live Social Media Strategy appeared first on CopyPressed.

CFP: LSA 2018 (Toronto)

by noreply@blogger.com (Dan Ernst) @ Legal History Blog

[We have the following for the organizers of legal history panels at the annual meeting of the Law and Society Association.]

The Law & History [Collaborative Research Network] (CRN 44) offers to help organize legal history panels for the annual Law & Society Association annual meeting (this year June 7 - 10, 2018 in Toronto). The LSA submission deadline is coming up quickly - Oct. 18 - so if you have a paper you'd like to present, please send your abstracts to us (email addresses below) by Oct. 15, so that we have enough time to quickly organize papers into panels by the deadline. Please also go ahead and submit your paper in the system as an individual paper and let us know that you have; the submission system requires that panels be constructed from those papers already in the system. 

And if you are putting together a panel yourself, and would like us to sponsor it, please let us know (so that we can add it to our list, and advertise it among CRN members as the conference approaches). Feel free to note it as a CRN 44 panel in the LSA submission process.

Joanna Grisinger
Associate Professor of Instruction
Center for Legal Studies, Northwestern University
joanna.grisinger@northwestern.edu

Kimberly Welch
Assistant Professor 
Department of History, Vanderbilt University 
kimberly.m.welch@vanderbilt.edu

Logan Sawyer
Associate Professor
University of Georgia Law School
lesawyer@uga.edu

Kathryn Schumaker
Assistant Professor
Department of Classics and Letters, University of Oklahoma
schumaker@ou.edu

Content KingPin By Semantic Mastery Recommendation

by BrowSEO @ Brow·seo – /'browzio/

Semantic PR (Semantic Mastery) have Put Together a Masterful Course Called Content KingPin. The Purpose of the course is to teach you how To Get Unique High Quality Content For Pennies. The best part is you dont have to be a writer or have any type of advanced writing skills whatsoever to make this work […]

The post Content KingPin By Semantic Mastery Recommendation appeared first on Brow·seo - /'browzio/.

What We Can Do with Facebook Messenger Ads

by Maudience @ Iowa City Web Design and Development – Maudience Marketing

Facebook Messenger Ads are making it easier to communicate directly with your target audience, giving you the ability to connect and build relationships with your customers! When clicked, these ads direct people to a conversation with you or a bot straight from the ad to Messenger. For desktop users, a Facebook message box automatically pops up […]

The post What We Can Do with Facebook Messenger Ads appeared first on Iowa City Web Design and Development - Maudience Marketing.

DIY Local SEO Guide for Business Owners

by siamohajer1@gmail.com @ Market Monkey

Office space isn’t the only real estate small businesses need to be concerned with. Online real estate is becoming increasingly important for small businesses. Just as with a physical location, you’ll need to have an online location that is easily found, eye-catching, and welcoming for new and returning customers. Luckily, Google is constantly personalizing search results based upon location. For ...

Read More

The post DIY Local SEO Guide for Business Owners appeared first on Market Monkey.

SEO Your Resume | Ladders

SEO Your Resume | Ladders


Ladders

Make your resume more ”findable” on sites like Ladders — optimizing your Web site is very different from doing that to your resume. I often get questions about how to “optimize” resumes for search engines so that they will be “easier to find.” Most of the people who ask the question are already somewhat aware …

Beyond the World Gap

by vsedrel @ Polk County Early Childhood Iowa

ZERO TO THREE announces Beyond the Word Gap, a new multimedia web portal designed to provide...

What Kind of Copywriting Appeals to Millennials?

by Shane Hall @ CopyPressed

There’s no denying that Millennials, or Generation Y, are the prime market at the moment. With a range that still accepts current teenagers but also extends to folks in their early[...]

The post What Kind of Copywriting Appeals to Millennials? appeared first on CopyPressed.

Online Reputation Management 101

by siamohajer1@gmail.com @ Market Monkey

There are many misconceptions floating around about managing your online reputation. Assuming it comes from monitoring social media or using public relations, many simply don’t realize how this practice can affect business success and sales numbers. This guide explains how online reputation management can sculpt success in modern business climates. No matter the size, companies that adopt a clear understanding ...

Read More

The post Online Reputation Management 101 appeared first on Market Monkey.

How to Populate a Blog the Right Way

by David Mumpower @ CopyPressed

By now, everyone understands the benefits of a blog. A content creator can connect with readers on a personal basis while building organic traffic via search engine optimization. It’s one[...]

The post How to Populate a Blog the Right Way appeared first on CopyPressed.

On-Page Search Engine Optimization - CentralIowaSeo.com

On-Page Search Engine Optimization - CentralIowaSeo.com


CentralIowaSeo.com

The Most Important Factor is YOUR Website and It’s Killing You Search engine optimization is a field that has undergone manifold emendations since it first began. During the early days, the emphasis rested almost exclusively on the inclusion of keywords … Continued

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

RSSMasher Review With BrowSEO RSS Perfection

by simon @ Brow·seo – /'browzio/

I would be as bold as to say RSSMasher was made for BrowSEO That is how perfect they are together. Here is the video – Please watch and see how it works, and how I use it and how you can increase your networks authority on autopilot. If you pick up RSSMasher I will give […]

The post RSSMasher Review With BrowSEO RSS Perfection appeared first on Brow·seo - /'browzio/.

WordPress Plugin Snapshot: Yoast SEO

by Michael Walton @ CopyPressed

WordPress is an excellent website creation tool. It’s a simple but effective CMS that makes it possible for just about anyone to make a website, whether you’ve got experience as[...]

The post WordPress Plugin Snapshot: Yoast SEO appeared first on CopyPressed.

6 Unappealing Content Marketing Practices

by Mandi Rogier @ CopyPressed

Content marketing is a sticky area that has a variety of different content marketing practices to choose from. Search engine algorithms change so fast that the very tactics that were boosting[...]

The post 6 Unappealing Content Marketing Practices appeared first on CopyPressed.

3 Examples of Impact From the March 7, 2017 Google Algorithm Update (AKA Fred)

by Glenn Gabe @ The Internet Marketing Driver

March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the update. Google finally confirmed the update, which is great, but there […]

6 Key Items to Include in a Content Style Guide

by Michael Walton @ CopyPressed

Communication between you and your writers is crucial to creating the best content and ensuring that this content fulfills its purpose in your strategy. Since you don’t have the time[...]

The post 6 Key Items to Include in a Content Style Guide appeared first on CopyPressed.

Condos on violence & legality in colonial India

by noreply@blogger.com (Mitra Sharafi) @ Legal History Blog

Mark Condos, Queen Mary, University of London, published "License to Kill: The Murderous Outrages Act and the rule of law in colonial India, 1867-1925" last year in Modern Asian Studies 50:2. Here is an abstract:
In 1867, the Government of India passed one of the most brutal-minded and
draconian laws ever created in colonial India. Known as the ‘Murderous Outrages Act’, this law gave colonial officials along the North-West Frontier wide powers to transgress India’s legal codes in order to summarily execute and dispose of individuals identified as ‘fanatics’. Arguments for the creation and preservation of this law invariably centred around claims about the purportedly ‘exceptional’ character of frontier governance, particularly the idea that this was a region that existed in a perpetual state of war and crisis. Far from being peripheral in its impact, this article explores how this law both drew upon and enabled a wider legal culture that pervaded India in the wake of 1857. It argues that this law was a signal example of British attempts to mask the brute power of executive authority through legalistic terms, and was also evocative of a distinctly ‘warlike’ logic of colonial legality.

Why Do You Need A Website For Your Business?

by Paul Barth @ Generate Design

Online searches, local reviews and social media recommendation is embedded into the consumer’s shopping behavior and if you do not show up in the search results, you simply don’t exist.

The post Why Do You Need A Website For Your Business? appeared first on Generate Design.

Choosing an Infographic style: Infographic Maps

by Laura College @ CopyPressed

Infographics come in many different shapes and sizes. You can choose from myriad infographic styles so that the finished product communicates your message effectively. If you’re hoping to illustrate geographic[...]

The post Choosing an Infographic style: Infographic Maps appeared first on CopyPressed.

What’s the Present and Future Value of Interactive Content?

by David Mumpower @ CopyPressed

Marketing effectively is a constant struggle. You need to sell products and services in a way that connects with consumers, but these potential clients are savvier than ever. Many years[...]

The post What’s the Present and Future Value of Interactive Content? appeared first on CopyPressed.

Want a digital marketing agency to help with your digital marketing?

Want a digital marketing agency to help with your digital marketing?


Digital Marketing for Local Businesses

Digital Marketing Since 1998. Specialties include SEO, Reputation Marketing, Social Media Marketing, Content Marketing and more! Located in Cedar Rapids, IA, but works with businesses anywhere in the United States.

The Link Building Ecosystem

by Mandi Rogier @ CopyPressed

Link building is an essential part of marketing your company and ensuring that your website gets good search rankings. However, this is often seen as a confusing and overwhelming task[...]

The post The Link Building Ecosystem appeared first on CopyPressed.

Dr. Billy Williams on Self-Discipline and Accountability Always Win – ANR95

Dr. Billy Williams on Self-Discipline and Accountability Always Win – ANR95

by Ryan Hanley @ Insurance Marketing, Sales and Technology for Independent Agents – Agency Nation

Easy and convenient will always trump effective. This is why self-discipline and accountability win. This is an EPIC interview with Dr. Billy Williams...

Savage Content, Fam: Is Slang Appropriate in Content Marketing?

by Alexandra Shostak @ CopyPressed

Using slang comes so easily to young people, and if that’s how they like to communicate, why shouldn’t brands use it, too? The question is complicated, because lots of brands[...]

The post Savage Content, Fam: Is Slang Appropriate in Content Marketing? appeared first on CopyPressed.

Hire Freelancers with Confidence

by LaTanya Williams @ CopyPressed

Businesses today are weighing the options when making decisions about hiring permanent employees or freelancers. Many freelancers offer expertise and value as a result of their highly-specialized background. They can[...]

The post Hire Freelancers with Confidence appeared first on CopyPressed.

Fearlessness: 3 things you can learn from special ops and Navy SEALS

by Eric Barker @ Articles – Ladders

The traits that help Navy SEALs and Special Ops to succeed — preparation, confidence and humor — add up to fearlessness. Here's how you can have it, too.

This article Fearlessness: 3 things you can learn from special ops and Navy SEALS appeared first on Ladders.

New! IFIS Automatic Text Alerts

by Breanna Zimmerman @ Iowa Flood Center

By Mikael Mulugeta A new Iowa Flood Information System (IFIS) service now available will change how Iowans receive important flooding alerts. The new automated alert feature, accessible from the front page of IFIS, allows users to receive IFIS alerts via text message, phone call, or social media when sensors record certain flood levels. Users can select an… Continue Reading »

Updating Your Editorial Calendar

by Mandi Rogier @ CopyPressed

Your editorial calendar is at the heart of your content marketing strategy. It determines the what, when, and where of everything you’re planning to publish. It’s important to put smart[...]

The post Updating Your Editorial Calendar appeared first on CopyPressed.

Ultimate Marketing Guide for Local Dispensaries

by siamohajer1@gmail.com @ Market Monkey

 The times are changing. Hundreds, even thousands of new dispensaries are opening throughout the US. With every new opportunity for the small business owner comes new challenges. Online marketing and online brand awareness form the cornerstone of any successful marketing strategy in 2017. More than 76% of people search online for information before making a purchasing decision. What does that mean ...

Read More

The post Ultimate Marketing Guide for Local Dispensaries appeared first on Market Monkey.

And the Winner of Vortex’s Free Web Design SEVA Project Is…

by Will @ Vortex Business Solutions

Vortex Business Solutions, Inc. is pleased to award the 2016 Free Web Design Seva Project to: THE DOMESTIC VIOLENCE INTERVENTION PROGRAM The Vortex Seva project will create a state of the art, 2017-ready, fully responsive and mobile compliant website for the Domestic Violence Intervention Program (DVIP), an outstanding corridor non-profit organization that reaches out to […]

20 Mobile Marketing Statistics that Prove Mobile is King

by Ally Machala @ Iowa City Web Design and Development – Maudience Marketing

Ninety-five percent of Americans now have a cell phone of some kind. Of that number, 77% of them have smart phones and approximately 51% of Americans own a tablet. (Source: Pew Research Center) In fact, you’re likely reading this on a mobile device right now! We cannot ignore the fact that mobile marketing is the […]

The post 20 Mobile Marketing Statistics that Prove Mobile is King appeared first on Iowa City Web Design and Development - Maudience Marketing.

The Soap Creek Tour

by Mikael Mulugeta @ Iowa Flood Center

The Iowa Flood Center and local partners organized a tour of the Soap Creek Watershed on Sept. 12 that attracted more than 75 people from around the state.

This is the best way to accidentally post on your employer’s social media account

by Monica Torres @ Articles – Ladders

On Monday, NPR editor Christopher Dean Hopkins accidentally used NPR's Facebook account to tell the media organization's audience about Ramona's adventures.

This article This is the best way to accidentally post on your employer’s social media account appeared first on Ladders.

Site Optimization vs. Traffic Optimization

by ThePixel @ ThePixel

The post Site Optimization vs. Traffic Optimization appeared first on ThePixel.

Everything You Need to Know About Google Q & A

by Nathan Schoell @ Launch Digital Marketing

Over the past couple weeks, Google began rolling out a Questions and Answers feature for Google My Business. This new feature allows business owners and the general public to ask and answer questions in Google Search and Google Maps. For example, someone may want to ask a car dealership, “Do I need to schedule an... Read more »

The post Everything You Need to Know About Google Q & A appeared first on Launch Digital Marketing.

Almost 1 in 5 Americans know someone whose job has been affected by automation

by Jane Burnett @ Articles – Ladders

A new report from Pew Research Center shows that 18% of Americans reported knowing someone whose salary or hours have been cut, or who has lost a position, due to “workforce automation.” A sliver of people also reported having firsthand experience with this topic, with 2% saying they’ve lost a position themselves because their company “replaced […]

This article Almost 1 in 5 Americans know someone whose job has been affected by automation appeared first on Ladders.

Local SEO Ranking Made Simple: A Breakdown of the Top Local Ranking Factors

by siamohajer1@gmail.com @ Market Monkey

Local businesses are struggling with creating successful local SEO campaigns. With fierce competition and day-to-day changes, successful ranking means adopting a focused SEO approach. Even more challenging is that local results are in a constant state of flux. To be in that coveted top three, you’ll have to have a fine eye for the details. In this article, we’ll take ...

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The post Local SEO Ranking Made Simple: A Breakdown of the Top Local Ranking Factors appeared first on Market Monkey.

Business leaders Support Investments in Early Childhood

by vsedrel @ Polk County Early Childhood Iowa

Business leaders from 35 major firms demonstrated their support of federal early childhood investments by...

Facebook Cover Video Inspiration

by Ally Machala @ Iowa City Web Design and Development – Maudience Marketing

Facebook recently began rolling out Cover Videos, which allows you to add a 20-90 second video as your cover photo. (The optimal cover video should be at least 820 x 312 pixels.) Testing began publicly in April when the Netflix show Narcos debuted their cover video, featuring a short clip of money scrolling across the top. […]

The post Facebook Cover Video Inspiration appeared first on Iowa City Web Design and Development - Maudience Marketing.

Introduction to the Ecommerce SEO blog

by Traian @ eCOMMERCE SEO BOOK

This blog aims at becoming the most exhaustive ecommerce SEO resource on the web. I will regularly publish articles on it, so make sure you come back often. A brief introduction to ecommerce Ecommerce appeared in its basic form (electronic business transactions) in the late 1970s.[1] At that time such transactions happened at the B2B level, mostly for invoices and purchase orders. B2C ecommerce as we now know it started around 1994, after the launch of the Netscape browser. By 2013 ecommerce had boomed to $261 billion in the US alone.[2] In 2014 China’s ecommerce is expected to grow 64%, with sales around $1.5 trillion. You can therefore expect to see new ecommerce websites showing up every day, catering to an audience that is increasingly comfortable shopping online. Most shoppers will initiate their research on a commercial search engine like Google, Yahoo, Bing, Baidu (China) or Yandex (Russia). For ecommerce businesses, this means that the competition is getting tougher all the time. So how do you get ahead of competitors or maintain your existing edge in terms of search visibility? Optimize the website for search engines and their users. We’ll start with the foundation, the architecture of the website, and then we’ll continue with keyword research, which is essential for determining your content strategy. Next we’ll learn how to guide crawlers to avoid traps, and then we’ll explore using internal linking to improve relevance and create strong topical themes. We’ll continue by deconstructing the most important pages for ecommerce websites—the home, subcategory and product detail pages—each in a separate articles. About this blog This blog evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing; in fact, I’m not aware of any other online community that shares information at the level SEOs do. However, the SEO resources that ecommerce professionals need are widely scattered. So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource. For now, that resource is a blog, but this medium may change. SEO is too dynamic, and keeping a book up to date simply takes too much time. The current edition addresses on-page SEO issues only. Link development is a big part of the rankings equation and requires a blog of its own. But while links have been the main target of SEOs for a very long time, I believe that you should optimize your website by putting people and content first. Then you can think of search engines, and finally of backlinks. What level of SEO expertise is required? This blog contains intermediate to advanced SEO advice and tactics. You may find that the book gives particular advice or an opinion about a topic without getting into details—that may be because that topic is basic SEO knowledge. In many such cases, I reference others’ work, so please check out those resources. In other cases, I don’t reference because I don’t consider it necessary. I also skip rudimentary topics such as how search engines work. Who should read this blog? If you’re a small or medium business (SMB) owner who runs an ecommerce website, then this blog is for you. You’ve probably realized that running an ecommerce business requires a lot of skills. Depending on your background, you’re either putting a lot of time and work into learning various other disciplines—like programming, design, usability and copywriting—or you’re contracting qualified help. This blog will help you realize how complex SEO really is, and it should help you set realistic expectations. That means: don’t expect to get qualified personnel if you pay peanuts. More importantly, don’t expect organic traffic to be the silver bullet of your marketing campaigns. It’s a good idea to diversify your acquisition channels to email, social, referral and more while working your way up in organic results. If you’re an ecommerce executive in an SMB or large organization, read this blog to understand how complex on-page SEO is, and how almost any decision you make regarding the website might affect its search visibility. The book will show you what needs to be done to have an SEO-friendly ecommerce website, but it’s up to you to prioritize based on your current situation and objectives. Even if you work in a medium-sized business, you may realize that you don’t have all the expertise or resources in-house, so you will have to contract/hire outside talent. If you don’t feel like reading technical stuff, at least pass a copy of this blog onto the IT, marketing and production departments. If you’re a search engine optimizer (SEO), I hope you will find this blog helpful not only because it presents most of the SEO issues encountered by ecommerce websites in a single resource, but also because it provides advice and options for addressing those issues. You can show the book to your employer or your clients to help them understand that ecommerce SEO cannot be addressed overnight, nor does it have strict rules. SEO is an art, and it involves risks. This blog will also be valuable to IT professionals involved with ecommerce. The book discusses on-page SEO issues and proposes solutions; however, it doesn’t go into the technicalities of fixing them. While working with your colleagues to address a particular issue, you should decide which approach is best given your particular technical setup. For example, sometimes a 301 redirect is not possible, whereas a rel=”canonical” is. While I may recommend one approach over another, you will have to decide whether it’s possible to implement the recommended method. What websites is this blog for? Ecommerce extends across a multitude of segments, such as travel (air tickets, railway tickets, hotel bookings, tour packages, etc.), retail, financial services and many others. While the vast majority of the examples presented in the blog are for retail, the SEO principles discussed here also apply to all other ecommerce segments. This blog is for websites that face complex issues associated […]

Types of Links: What’s the Big Difference?

by Amanda Dodge @ CopyPressed

As of 2014, organic search represented 50 percent of all traffic by websites on average. Conversely, social media only accounted for five percent of all traffic and paid search accounted for 10[...]

The post Types of Links: What’s the Big Difference? appeared first on CopyPressed.

BrowSEO Weekly Live Training

by simon @ Brow·seo – /'browzio/

Please join us weekly for our live BrowSEO training as well as Q&A at the end. For everything in between there is a YouTube channel right now with playlists that cover everything you need to know from setting up your first persona to using outsourcers. We understand everyone has their own specific needs and uses […]

The post BrowSEO Weekly Live Training appeared first on Brow·seo - /'browzio/.

CFP: Legal History and Empires: Perspectives from the Colonised (Updated)

by noreply@blogger.com (ernst) @ Legal History Blog

[Here is the updated CFP for a conference we noted earlier.  Please note that the due date for submitting proposals is January 15, 2018.]

The conference "Legal History and Empires: Perspectives from the Colonised" will be held at the University of the West Indies, Cave Hill Campus, in Barbados from July 11 to 13, 2018. The conference is jointly sponsored by the Faculty of Law and Faculty of Humanities and Education of The University of the West Indies, Cave Hill Campus, and an international group of legal historians and historians of the law.  [The keynote speaker is] Dr. Maya Jasanoff, Coolidge Professor of History, Harvard University.

This conference follows the successful conference on the Legal Histories of the British Empire held at the National University of Singapore in 2012, and is similarly designed to bring together senior and emerging scholars working in the fields of imperial and colonial legal history. We invite paper or panel proposals addressing legal histories of empires broadly, and encourage participants to think in particular how their research connects with the theme of the conference: perspectives from the colonized.  Without in any way limiting the range of proposals topics and themes might include: relations between Empires; histories from the peripheries of empire; mobilities, networks and transplants; law and gender; Indigenous histories and the law; slavery and indentured labour; regulation of labour; histories of immigration law; administration of justice and rule of law; histories of public or private law; colonial law and local circumstances; settler colonialism; crime; the professions.

Individual paper proposals should be maximum 300 words (and include a bio of no more than 100 words); panel proposals should consist of an overall panel theme (300 words), the titles of individual papers and short bios (no more than 100 words) of each presenter. Panels may include commentators. Proposals should be sent to Prof Shaunnagh Dorsett, University of Technology Sydney (Shaunnagh.Dorsett@uts.edu.au) by 15 JANUARY 2018.

General inquiries about the Conference should be addressed to Dr. Asya Ostroukh, UWI, Cave Hill (asya.ostroukh@cavehill.uwi.edu).  The Conference website is [here.]  (Information, including accommodation options and additional optional activities on July 10 and 14 will be available soon.)

7 Ways You Do SEO Wrong

by Michael Martinez @ SEO Theory

There are many discussions about search engine optimization on social media: you’ll find them on Facebook, LinkedIn, Twitter, and more traditional Web forums.  The most popular SEO bloggers are essentially running discussion forums in their comment sections, too.  It’s easy…

How to Know When it’s Time to Replace a Content Writer

by Vickie Ferguson @ CopyPressed

As a client, your interest is in contracting for quality content to promote your marketing strategy based on the criteria you’ve outlined for the project. When the submitted copy isn’t[...]

The post How to Know When it’s Time to Replace a Content Writer appeared first on CopyPressed.

Understanding SEO + SMO (Part 2): Specifics | Viget

Understanding SEO + SMO (Part 2): Specifics | Viget


https://viget.com

This is the second of two posts that aim to provide a fundamental understanding of SEO (Search Engine Optimization) and SMO (Social Media Optimization). If you…

How to Ensure Your Content Gets Views

by Michael Walton @ CopyPressed

You work hard on your content. Your writers slave away for hours to produce high-quality pieces and you’ve built your strategy using carefully selected research. So why isn’t your website[...]

The post How to Ensure Your Content Gets Views appeared first on CopyPressed.

The Current Content Ecosystem Webinar – Sign Up Today

by Jennifer Ross @ CopyPressed

Are you looking to explore the content marketing industry? CopyPress has recently interviewed and researched a variety of key players in the throughout this space. The goal was to determine[...]

The post The Current Content Ecosystem Webinar – Sign Up Today appeared first on CopyPressed.

What Kind of Content Does Your Business’s Blog Need?

by Alexandra Shostak @ CopyPressed

Conduct a Google search about great blog content, and you’ll find tons of articles discussing different types of quality content to put on your business’s blog. What you’ll find a[...]

The post What Kind of Content Does Your Business’s Blog Need? appeared first on CopyPressed.

I Have A Gift For You

by simon @ Brow·seo – /'browzio/

The post I Have A Gift For You appeared first on Brow·seo - /'browzio/.

5 Digital Media Trends You’ll See in 2017

by Michael Walton @ CopyPressed

Fidget spinners. Man buns. Big glasses that belong in the ’80s. Trends come and go. Some last for months, others for years, and some even come back after a hiatus.[...]

The post 5 Digital Media Trends You’ll See in 2017 appeared first on CopyPressed.

6 Google Adwords Features to Improve Your SEO

by Mandi Rogier @ CopyPressed

Google AdWords is a powerful tool that helps you tap into Google’s massive search audience and reach the viewers who are most relevant to your products and services. Google offers[...]

The post 6 Google Adwords Features to Improve Your SEO appeared first on CopyPressed.

6 Marketing Conferences Worth Attending in 2017

by Michael Walton @ CopyPressed

Marketing is all about connecting. You connect with ideas, people, and brands. Much of the time, you can make those connections through great content creation, interacting via social media, phone[...]

The post 6 Marketing Conferences Worth Attending in 2017 appeared first on CopyPressed.

Karn Saroya, CEO of Cover, Unlocking Value From the Insurance Transaction

Karn Saroya, CEO of Cover, Unlocking Value From the Insurance Transaction

by Ryan Hanley @ Insurance Marketing, Sales and Technology for Independent Agents – Agency Nation

How do we add value to the insurance consumer, before the initial transaction takes place? Karn Saroya, co-founder and CEO of Cover, explains...

A Definitive Guide to Ranking a Local Business in 2017

by siamohajer1@gmail.com @ Market Monkey

Successful online marketing campaigns for local businesses come with their own set of challenges, as they focus upon a specific location. In truth, while they share some similarities, local SEO practices are much different. Compared to national results, local search results are constantly changing. This state of flux prompts a different SEO focus for local businesses. Eight On Site Factoring ...

Read More

The post A Definitive Guide to Ranking a Local Business in 2017 appeared first on Market Monkey.

Community Spotlight: How to Stay Professional in a Faceless Society

by Darla Vazquez @ CopyPressed

Carrying on conversations via text on a screen can sometimes lead to inappropriate communication with coworkers. Following these simple tips ensure your feelance job offerings don’t dwindle because of a[...]

The post Community Spotlight: How to Stay Professional in a Faceless Society appeared first on CopyPressed.

Automation Club Scripts

by simon @ Brow·seo – /'browzio/

This list of scripts from the BrowSEO automation club will be updated every month. Please note the subscription is for 5 custom scripts a month – below is a list of the scripts provided to the BrowSEO Automation Club over the last 3 months – there should be 15 scripts below. In the spirit of […]

The post Automation Club Scripts appeared first on Brow·seo - /'browzio/.

The Benefits of Gated Content

by Anna Sonnenberg @ CopyPressed

Gated content, or material that website visitors can access only by filling in a contact form, adds an entirely new dimension to your website. While few content marketers restrict access[...]

The post The Benefits of Gated Content appeared first on CopyPressed.

How To Use Facebook Pixel Reporting To Identify Who Is Secretly Using Fetch And Render In GSC On Your Site

by Glenn Gabe @ The Internet Marketing Driver

I can see you, and now you can see me. :) A few months ago, Dan Sharp from Screaming Frog wrote a killer post about how to use fetch and render in Google Search Console (GSC) on almost any site. Fetch and render in GSC enables you see how Googlebot is rendering any page on […]

What Is Bounce Rate? Part 3

by Will @ Vortex Business Solutions

In last week’s Vortex Business Solutions Marketing Blog Post, we talked about how a confusing layout or design can negatively impact a website’s Bounce Rate. Today, we’re moving on to the next factor: Poor SEO and Meta-Tags. But first let’s quickly go over again what Bounce Rate is. Quick Refresher A bounce is when a […]

Having a Successful Conference as a Vendor

by Mandi Rogier @ CopyPressed

Industry conferences offer a valuable opportunity to make live connections with a target audience. Nearly everyone in attendance belongs to your niche audience, giving you a steady stream of potential[...]

The post Having a Successful Conference as a Vendor appeared first on CopyPressed.

Featured Department: Analytics

by Jennifer Strilko @ Launch Digital Marketing

Each month we like to introduce you to one of our teams so you can get to know the amazing people that work with us here at Launch Digital Marketing just a little bit better. The past two months we’ve featured our Technical SEO and Page Speed teams, and now it’s time to introduce you... Read more »

The post Featured Department: Analytics appeared first on Launch Digital Marketing.

The SEO Guide to Information Architecture | Blog | Merkle

The SEO Guide to Information Architecture | Blog | Merkle


Merkle

This article will explore the basic concepts of designing optimized site architectures for efficient spidering by search engines. Building an easily spidered site has ramifications in how pages, sections of a site, and entire domains are topically understood and categorized by bots, which influences indexing and rankings.

Designing for Humans: Good Content is Good SEO

by kevin @ IJHANA

Oh SEO, how you like to scare people and make them write robot friendly content and not people friendly content. As a user experience practitioner, I champion the user, the...

The post Designing for Humans: Good Content is Good SEO appeared first on IJHANA.

Beyond the UI – How to filter Google Search Console (GSC) data using regular expressions in Google Analytics (GA)

by Glenn Gabe @ The Internet Marketing Driver

Yes, it’s possible to filter GSC data using regex. Like many of you, I’ve been asking for regex support in GSC for a long time. But as we know, the search analytics reporting unfortunately only provides basic filters for queries and landing pages. In addition, you can’t export more than one thousand rows in the […]

5 Terrible Web Design Trends That Need To Die

by Ervin Sabic @ GearSite Web Design

Working in web design and development in Iowa I get to see a lot of interesting things when it comes to websites that need serious work. A lot of which...

The post 5 Terrible Web Design Trends That Need To Die appeared first on GearSite Web Design.

PCECI Program Funding Review

by vsedrel @ Polk County Early Childhood Iowa

The Polk County Early Childhood Iowa Board is reviewing applications for funding for fiscal year...

The Importance of Using Testimonials

by Anna Sonnenberg @ CopyPressed

No matter where your customers are in your sales funnel, you need reliable tactics to guide them along to the next step. While expertly designed landing pages, well-written blog posts,[...]

The post The Importance of Using Testimonials appeared first on CopyPressed.

Email is the most effective tool you are not using

by Tom Edathikunnel @ Articles – Ladders

With so many other forms of communication available, email may seem like the archaic tool from the Internet’s dark ages. But it's essential to do it right.

This article Email is the most effective tool you are not using appeared first on Ladders.

Dekle on the Murder Trials of Abraham Lincoln

by noreply@blogger.com (Karen Tani) @ Legal History Blog

Recently out from Southern Illinois University Press: Prairie Defender: The Murder Trials of Abraham Lincoln (May 2017), by George R. Dekle, Sr. (independent scholar). A description from the Press:

According to conventional wisdom, Abraham Lincoln spent most of his law career collecting debt and representing railroads, and this focus made him inept at defending clients in homicide cases. In this unprecedented study of Lincoln’s criminal cases, George Dekle disproves these popular notions, showing that Lincoln was first and foremost a trial lawyer. Through careful examination of Lincoln’s homicide cases and evaluation of his legal skills, Dekle demonstrates that criminal law was an important part of Lincoln's practice, and that he was quite capable of defending people accused of murder, trying approximately one such case per year. 
Dekle begins by presenting the viewpoints of not only those who see Lincoln as a perfect lawyer whose only flaw was his inability to represent the wrong side of a case but also those who believe Lincoln was a less-than-honest legal hack. The author invites readers to compare these wildly different stereotypes with the flesh-and-blood Lincoln revealed in each case described in the book, including an axe murder suit in which Lincoln assisted the prosecution, a poisoning case he refused to prosecute for $200 but defended for $75, and a case he won by proving that a supposed murder victim was actually still alive. 
For each case Dekle covers, he first tells the stories of the feuds, arguments, and insults that led to murder and other criminal activity, giving a gripping view of the seamy side of life in nineteenth-century Illinois. Then he traces the course of the pretrial litigation, describes the trials and the various tactics employed in the prosecution and defense, and critiques the performance of both Lincoln and his adversaries. 
Dekle concludes that Lincoln was a competent, diligent criminal trial lawyer who knew the law, could argue it effectively to both judge and jury, and would use all lawful means to defend clients whether he believed them to be innocent or guilty. His trial record shows Lincoln to have been a formidable defense lawyer who won many seemingly hopeless cases through his skill as a courtroom tactician, cross-examiner, and orator. 
Criminal defendants who could retain Lincoln as a defense attorney were well represented, and criminal defense attorneys who sought him as co-counsel were well served. Providing insight into both Lincoln’s legal career and the culture in which he practiced law, Prairie Defender resolves a major misconception concerning one of our most important historical figures.

Understanding Jenkins: How Convergence Culture Can Make A Difference

by Megan Tilley @ CopyPressed

In 2006, Henry Jenkins published his groundbreaking work “Convergence Culture: Where Old and New Media Collide.” This book challenged the way that consumers and corporate media viewed their relationship with each[...]

The post Understanding Jenkins: How Convergence Culture Can Make A Difference appeared first on CopyPressed.

AHA Book Prizes to Garfinkel, Goluboff and Haley

by noreply@blogger.com (ernst) @ Legal History Blog

The American Historical Association has announced its book prizes for 2017.  The Littleton-Griswold Prize in "US law and society, broadly defined” goes to Risa Goluboff, Virginia Law, for Vagrant Nation: Police Power, Constitutional Change, and the Making of the 1960s (2016).  Other award of interest to legal historians include the Joan Kelly Memorial Prize for women’s history and/or feminist theory to Sarah Haley, UCLA, for No Mercy Here: Gender, Punishment, and the Making of Jim Crow Modernity (2016) and the Helen and Howard R. Marraro Prize in Italian history or Italian-American relations to Paul Garfinkel, Simon Fraser University, for Criminal Law in Liberal and Fascist Italy (2016).

Update: UVA Law's press release on Vagrant Nation is here.

Why Pop-Ups Can Ruin Your SEO | Launch Digital Marketing

Why Pop-Ups Can Ruin Your SEO | Launch Digital Marketing


Launch Digital Marketing

With recent changes to Google's algorithm, car dealerships need to know how intrusive interstitials, aka annoying pop-ups, can harm your website's SEO.

16 SEO FAQs We Still Struggle to Understand [Infographic]

by Jennifer Ross @ CopyPressed

It is true that getting a lot of visitors to your site is important, but it won’t do a business much good if they are not the right visitors. In[...]

The post 16 SEO FAQs We Still Struggle to Understand [Infographic] appeared first on CopyPressed.

5 Real World Content Marketing Mistakes to Avoid

by Renayle Fink @ CopyPressed

Companies rely on content marketing to reach an audience and be able to sell products to potential customers. Unfortunately, some of them made mistakes in their marketing and these are[...]

The post 5 Real World Content Marketing Mistakes to Avoid appeared first on CopyPressed.

The 3 angles of SEO & how to nail them | GrowthRocks

The 3 angles of SEO & how to nail them | GrowthRocks


GrowthRocks

Everybody speaks about SEO nowadays and everybody promises that you will get ranked in 1st page. Period. This is actually “fake news” as the questions to be asked should be...

Whitepaper Release: How AI Can Improve User Engagement

by Amanda Dodge @ CopyPressed

NEWS RELEASE FOR IMMEDIATE RELEASE CopyPress and Atomic Reach release whitepaper on artificial intelligence and user engagement in marketing Tampa, Fla. (July 11, 2017)—Content marketing industry leaders Atomic Reach and[...]

The post Whitepaper Release: How AI Can Improve User Engagement appeared first on CopyPressed.

Utilizing Social Media Live Videos

by Michael Walton @ CopyPressed

Marketing has changed more in the past 20 years than in the past 200. First it was the internet, introducing email, blogs, and websites as entirely new places to direct[...]

The post Utilizing Social Media Live Videos appeared first on CopyPressed.

Top 20 Digital Marketing Agencies in New York

by Courtni Casanova @ CopyPressed

We’ve tackled Florida and California, and now it’s time to see what the New York digital marketing agency scene has for us. New York and marketing go hand-in-hand. “Mad Men”[...]

The post Top 20 Digital Marketing Agencies in New York appeared first on CopyPressed.

WhitePaper Release: Growing and Sculpting Your Link Portfolio

by Amanda Dodge @ CopyPressed

Few topics are as hotly debated in the content marketing and search engine optimization (SEO) circles as linking and link building. Some people believe that any attempt to manipulate search[...]

The post WhitePaper Release: Growing and Sculpting Your Link Portfolio appeared first on CopyPressed.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

What Social Media Platform Fits for You?

by Mandi Rogier @ CopyPressed

Social media is quickly becoming the preferred way to interact with customers. With 70 percent of the U.S. population using at least one social networking site, social media is a marketing[...]

The post What Social Media Platform Fits for You? appeared first on CopyPressed.

The May 17, 2017 Google Algorithm Update – Frequency of Quality Updates, Surfing The Gray Area, and Reversals

by Glenn Gabe @ The Internet Marketing Driver

We’ve seen our fair share of major core ranking updates this year with an update in early January, then the February 7 update, then Fred on March 7, and then more movement in late April and early May. And just a few weeks from the last update, we witnessed another big core update that rolled out on […]

SEO for E-commerce #SEOcafe

SEO for E-commerce #SEOcafe


SEMrush Blog

Search engine optimization for e-commerce websites may seem like a real challenge. Online stores have some peculiarities that make them different from other websites. This means that, when optimizing your e-commerce website, you can’t always follow t...

Under the Radar — Why Spellcheckers Sometimes Aren’t Enough

by Luke Salazar @ CopyPressed

When’s the last time you dialed a phone number from memory? If you have a newer car, when’s the last time you actually used a key to unlock the door?[...]

The post Under the Radar — Why Spellcheckers Sometimes Aren’t Enough appeared first on CopyPressed.

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