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Google My Business: The Business Directory That Tops ALL Business Directories

by Jeff Millett @ TheSEOWhiz.com

In the SEO world there is often arguments disputing the the true value gained by submitting to business directories. According to many, some directories can be beneficial while others can be dangerous. Despite all the arguments that can be had

Katy Perry is a “Witness” to a lesbian proposal onstage during National Coming Out Day

Katy Perry is a “Witness” to a lesbian proposal onstage during National Coming Out Day

by etaylor @ Discover North Iowa

Rony AlwinKaty Perry sure knows how to pick a moment.  On Wednesday, which just happened to be National Coming Out Day, she staged a proposal for a gay couple during her concert at Barclays Center in Brooklyn,

Sensible Snacking, cutting back on stress eating

by Alyssa Connell @ Connell Communications

When stress gets us down, the first thing we reach for is food. Although it’s a temporary fix, chocolate, fatty foods and sugary snacks are our friend of choice. And, if you’re busy during the day, grabbing convenience food is often the way we go.   Here are some tips from WebMD of ways you […]

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SEO Wapiti WY

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New state website to be used if feds grant ObamaCare waiver

by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

DES MOINES — The State of Iowa has built a new website that will be used if federal officials approve a new approach to helping about 72,000 Iowans buy new individual health insurance policies. Chance McElhaney, a spokesman for the Iowa Insurance Commissioner, says if the feds approve Iowa’s waiver, those Iowans will use a

Digital Marketing in Downsville WI

by ALISYN DAVIS @ Digital Marketing Company

Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online […]

The post Digital Marketing in Downsville WI appeared first on Digital Marketing Company.

Social Media Project Roundup (Part 1) - Spring 2013

by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.

The Big Picture


From January 20 - April 15, my 48 #unidigadv students accomplished the following:
  • Posted a total of 8,477 tweets on Twitter
  • Gained a total of 2,758 followers on Twitter
  • Earned an average score of 47 on Klout
  • Added 3,857 connections on LinkedIn
  • Earned 484 endorsements on LinkedIn
  • Published 494 blog posts on Blogger
  • Earned 23,805 pageviews from visitors to their blogs
That's a lot of work!  I congratulate you on your diligence.
 

    TWITTER

    Top 5 Most Voracious Tweeters
    Tweeting is one of those things that seems very easy at first glance - until you do it every day and start running out of ideas of what to talk about.  Here are the top five #unidigadv Tweeps by Tweet volume:
    1. @kmonopoly - 616 Tweets
    2. @abby_meyers - 503 Tweets
    3. @GreenChild1 - 409 Tweets
    4. @kayleighgree - 389 Tweets
    5. @PaigeAshleigh99 - 352 Tweets
       
    Top 5 Most Added Followers
    If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.
    1. @CraftBrewCF - added 260 followers
    2. @BeyondTheRadio - added 180 followers
    3. @GreenChild1 - added 150 followers
    4. @HoldTheWheat - added 134 followers
    5. @EarthlyPrint - added 118 followers
       

    KLOUT

    Who has the most Klout?
    Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout:
     








    LINKEDIN

    Most Connected on LinkedIn
    When job hunting, who you know is often as important as who you are.  Here are the top five most connected class members on LinkedIn:
    1. Kayleigh Green - 309 Connections
    2. Antoine Costello - 245 Connections
    3. McKayla Hackfort - 187 Connections
    4. Ian Huntley - 183 Connections
    5. Rachael Faust - 172 Connections
       
    Best Linkedin Profiles
    These four did a fantastic job with their LinkedIn profiles - They stuck out as particularly exceptional. 
    Did you have any favorite Tweeps or Linkedin connections that deserve special mention?  Tell me about why they're awesome in the comments!

    Up next: A post on the best blogs of 2013.  Stay tuned.

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    Pyke Studios | Video Production | Web Design | Digital Marketing Agency


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    Popular Shed Shop Uses

    by outfitters @ Backyard Outfitters

    Hobbies come in all shapes, sizes AND budgets. Some hobbies don’t require much like frisbee golf, jogging or hiking. While others, like gardening, scrapbooking and others can begin to involve lots of cost and space. Several people have turned to portable buildings to configure their very own shed shop. Shed shops are very common for things  [Read More]

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    Where Can I Buy Rent To Own Storage Buildings?

    by outfitters @ Backyard Outfitters

    The single greatest question we get asked is: “Where can I buy rent to own storage buildings?” At Backyard Outfitters, Inc. we are proud to serve nearly 150 dealers in seven different states. We have dealers located in Georgia, Maryland, New York, Tennessee, Pennsylvania, Virginia, and West Virginia. There are plenty of good reasons to  [Read More]

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    The Local SEO Explosion

    by admin @ MAXPlaces

    SEO is not Just for Fortune 500 Companies Anymore Google, Yahoo, Bing and even some lesser known search engines are among the most effective marketing platforms for offline businesses or brick and mortar stores today.   You must optimize your content for local searches, you must be active on social media, and you must be

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    University of Oklahoma – Veronique Drouin – Junior Golf Exposure Camp – Girls

    by College Golf Camps @ College Golf Camps™

      Registration Begins: September 1, 2017 Entry Deadline: November 1, 2017 Camp Fee: $295.00 Deposit: $295.00 Open To: Open to [...]

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    Jury picked in Charles City murder trial

    by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

    CHARLES CITY — A jury has been seated in the first-degree murder trial of a Charles City man. 36-year-old Antoine Williams is accused of shooting 36-year-old Nathaniel Fleming of Mason City multiple times with a firearm during an argument on the night of June 30th at the Casa Apartments in the 2100 block of Clarkview

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    This will undoubtedly be one of your first decisions in theme: Seo Corporation in Baldwin LA. Will you be listing your site online in the neighborhood State or Market wide, or Global even? The primary difference may be the quantity of competition you shall be going against. If you are advertising globally, you will be… Continue reading SEO Web Services Baldwin LA

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    Social Media Project Roundup, Fall 2013: Part 1

    by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

    Every semester, my Digital Advertising students work very hard on a massive project: To develop a professional brand using social media. 

    I just finished looking through all of the projects and wanted to take a moment to praise their work and note a few special honors.

    The Big Picture

    From August 30 - November 15, 2013, my 42 #unidigadv students accomplished the following:
    • Posted a total of 13,184 tweets on Twitter
    • Gained a total of 3,382 followers on Twitter
    • Earned an average score of 45 on Klout
    • Added 3,023 connections on LinkedIn
    • Published 383 blog posts on Blogger
    • Earned 28,625 pageviews from visitors to their blogs
    Impressive numbers.  Tweet volume topped my Spring classes by nearly 60% and blog pageviews were up over 20%.  This is a class that has something to say - and has successfully connected with an audience.
     

      TWITTER

      Top 5 Most Voracious Tweeters
      Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand.  That's hard work!  Here are the top five #unidigadv Tweeps by Tweet volume:
      1. @flynn_becca - 2,580 Tweets
      2. @kwolthoff - 1,792 Tweets
      3. @ZachHanood - 1,173 Tweets
      4. @Indi_indie_art - 1,018 Tweets
      5. @allyswinton - 794 Tweets
         
      Top 5 Most Added Followers
      If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.
      1. @Indi_indie_art - added 303 followers
      2. @NFLFantasyHub - added 253 followers
      3. @flynn_becca - added 236 followers
      4. @SchoolComes2nd - added 218 followers
      5. @FroYoAndCardio - added 184 followers
         

      KLOUT

      Who has the most Klout?
      Klout is not a perfect measure of social media influence (sometimes it seems to have a mind of its own), but for what it's worth, here are our five most influential class members according to Klout:  

      (Note: Current scores are shown, but students are ranked in the order of their scores as of Nov 15, 2013)
       








      LINKEDIN

      Most Connected on LinkedIn
      When job hunting, who you know is often as important as who you are.  Here are the top five most connected class members on LinkedIn:
      1. Mandy Vrieze - 309 Connections
      2. Adam VanDooren - 276 Connections
      3. Shauna Happel - 219 Connections
      4. Bailey Anderson - 211 Connections
      5. Sarah Ormsby - 202 Connections
      Most Skilled
      Anyone can SAY that they are skilled in "Social Media Marketing", but an endorsed skill on LInkedIn means that another professional has vouched for you to confirm that you know your stuff. These four had the most number of skills that gained endorsements:
      Most Recommended
      These three had the greatest number of recommendations by others on LinkedIn:


      Did you have any favorite Tweeps or Linkedin connections that deserve special mention?  Tell me about why they're awesome in the comments!

      Up next: A post on the best student blogs of Fall semester, 2013.  Stay tuned.

      Welcome to my new Digital Advertising students!

      by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

      Welcome to the class blog.  This site serves as a digital repository of resources and content we will be talking about and using in class.  It's also a great way for me to showcase some of the things that you'll be doing with your blog during the course of this semester.


      Once you all create your own blogs, they will be listed on the right nav bar under the "Class Blogs" link. 

      Feel free to read ahead and explore - see you in class.

      Large Storage Sheds

      by outfitters @ Backyard Outfitters

      Large storage sheds are used all over the United States and around the world. They come in different shapes and sizes. These structures are normally built out of wood, but also are built out of metal. Another material used in building these sheds is LP SmartSide siding. What constitutes a large storage shed? At Backyard Outfitters, Inc.  [Read More]

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      Trivia Night!

      Trivia Night!

      by Jared Allen @ Discover North Iowa

      Local SEO Washington CT – Best Customers Provided To You

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      Mason City police investigate counterfeit money, drugs

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      MASON CITY — Mason City police say they’ve found counterfeit money and drugs after the execution of a search warrant. On Monday evening, officers were dispatched to Godfather’s Pizza at 1703 4th Southeast on the report of a man that had attempted to pay with a counterfeit $20 bill. The investigation led to a search

      Proud To Be Live!

      by Jason Noblett @ Togwire

      I am very proud to announce the launch of TogWire today - https://togwire.com.

      This project has been a long time in the making and I strongly believe we have created an outstanding internet marketing solution for professional photographers to understand and increase their online visibility.

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      Social House Drink Specials

      by Social House Cedar Falls @ Social House

      Check out our drink specials menu below! Come on down to the Social House in Cedar Falls, we offer a wide variety of beers on tap and bottles accompanied with a Specialty Drink menu that has something for everyone.

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      Fall bird migration begins watch period for avian flu

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      AMES — Iowa poultry producers are reminded to be vigilant for signs of avian influenza as wild bird populations are beginning their fall migrations and could bring perilous hazards with them. Doctor Jack Shere, a veterinarian with the U.S.D.A.’s Animal and Plant Health Inspection Service, says farmers need to be watchful because this is the

      June Dogs of the Month

      by admin @ Dog Guard of Iowa

      Nick and Steph Behne from Tipton just recently moved to a new home. Their previous house had a traditional fence for Ella, a nine year old Standard Poodle and Rory, a six-month-old Great Dane. Their new yard is 2 acres and they wanted to give the dogs as much room as possible. We installed their […]

      College Golf Camps™ – BIG 5 – Junior Golf Exposure Camp – Pinehurst, NC 2016 – Girls

      by admin @ College Golf Camps™

      CAMP IS SOLD OUT!!! College Golf Camps is coming back to the “Home of American Golf”, Pinehurst, North Carolina, November [...]

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      Students Help Promote Interprofessional Education

      by LeahGrout @ Iowa Health Careers

      The world of healthcare is changing, and a new focus has emerged on interprofessional healthcare and education. Interprofessional healthcare transcends […]

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      by Lesead1938 @ Top seo agency

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      Veteran’s Day Sale

      by outfitters @ Backyard Outfitters

      At Backyard Outfitters, Inc. we are extremely grateful for all of the servicemen and servicewomen who have served this great country of ours. It is not lost to us about the sacrifice that each and everyone has made to provide us with the freedoms we enjoy. As the saying goes…“all gave some, and some gave  [Read More]

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      Best Seo Emblem Wyoming

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      Best Seo Emblem Wyoming SEO = Search Engine Optimization, basically it is being able to rank on the top of ANY search engine for a given search that a potential client is looking for. The higher you are ranked in … Continue reading 

      7 Reasons Why You Should Be Adding More Content To Your Blog

      by Jeff Millett @ TheSEOWhiz.com

      Blogging is one of the best ways to position yourself as an authority in your field. As traditional advertising becomes a less effective means of lead generation, conversion, and brand building, businesses are discovering the value of honest to goodness

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      Look More Professional With Less Time

      by Alyssa Connell @ Connell Communications

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      Documentary Wedding Photographers – 2014 Winners

      by Jason Noblett @ Togwire

      Celebrating 1 Year of Documentary Wedding Photography Winners 2013-2014 on the Google + Community - Documentary Wedding Photography

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      Iowa businesses paying more state fees for failing to register

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      DES MOINES — A state agency estimates it will collect $1.6 million new fees from procrastinators or from people trying to avoid paying the taxes to pay unemployment benefits. Iowa Workforce Development will levy a $500 fine to Iowa businesses that fail to properly register as an employer. Officials estimate 3,200 business owners will try

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      Thursday October 12th Local Sports

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      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      AMES — Joel Lanning says it is time to turn the page to Kansas. The Iowa State senior has received national attention, including an appearance on Sportscenter, after playing on both sides of the ball in the Cyclones’ stunning upset at Oklahoma. He was named the Big-12 Defensive Player of the Week. Lanning says he

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      It’s True- Your Headlines Are Terrible.

      by CJ Cummings @ Connell Communications

      100% of your audience needs you to write a better headline.

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      Digital Marketing in Winnsboro SC

      by ALISYN DAVIS @ Digital Marketing Company

      Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online […]

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      Post with Quote

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      Why Iowa Needs More Healthcare Workers

      by LeahGrout @ Iowa Health Careers

      Availability of basic healthcare varies significantly across the country. To take a closer look at how each state compares, Esri […]

      Local Digital Marketing in Vail IA 51465

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      by Alyssa Connell @ Connell Communications

      As the temperatures soar and the lazy days of summer approach, some mornings it’s tough to drag yourself into the office, let alone dress appropriately enough to conduct business.

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      DHS chief shifting agency resources, hoping to hire more social workers

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      DES MOINES — The director of the largest agency in state government says he’s trying to streamline office functions to free up money he could use to hire more social workers. Jerry Foxhoven has been director of the Iowa Department of Human Services since mid-June. He says many of the agency’s current social workers lack

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      by LeahGrout @ Iowa Health Careers

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      Top 5 Uses of Prefab Sheds

      by outfitters @ Backyard Outfitters

      Prefab sheds have been growing in popularity over the years. They provide a great space to fulfill a variety of needs. Prefab sheds come in all different shapes and sizes and with different types of siding to match your taste. We have conducted internal polling to determine what are the top 5 uses for prefab sheds.  [Read More]

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      Add a Spotify Playlist to your Blog

      by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

      I've noticed a lot of students are writing about music this semester. One of the challenges with music writing in the past has been trying to give the reader an idea of what the music sounds like without actually playing the music.

      Today, however, you have other options - some of you have been embedding YouTube videos in your blog posts. That works - but can also be distracting.

      Here is one way to just share songs and playlists with your blog readers using Spotify.

      You can share songs on Spotify (like this awesome Thelonius Monk tune):




      Or you can share entire Spotify playlists (Like this playlist of highly recommended jazz tunage):



      How do you do it? Follow these steps:

      1. Download and Install Spotify. Create an account (the basic account is free - supported by ads which may interrupt your music listening).
      2. Search for music that you like and create a playlist that you want to share.
      3. Right click [PC] or control click [Mac] on the name of your playlist and select "Publish" if it is not already checked.
      4. Right click [PC] or control click [Mac] on the name of your playlist and select "Copy Embed Code".
      5. Go to Blogger and create a new post. Go into "HTML" mode and paste the embed code.
      6. Preview your blog post. Look OK? Great - Click "Publish"!
      CAVEAT: Your reader must have Spotify installed to listen to your playlist.

      Easy, huh?  This works for almost any website or blog platform, not just Blogger.  So what are you waiting for? Go try it on your own blog! And for those about to rock, I salute you! 

      UI Hospitals saw increase in fireworks injuries after they were legalized

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

      IOWA CITY — A review of the admissions at the University of Iowa Hospitals shows a big increase in the number of injuries from fireworks during the first legal period for their purchase this past June and July. The University of Iowa Injury Prevention and Research Center conducted the review along with the surgical center,

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      Three Day National Junior Golf Exposure Camps – Girls – Dallas, Texas 2018

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      Initiating and maintaining effective online reputation management includes close monitoring, recognizing and manipulating the character of your online persona and its credibility. This integral part of your marketing strategy can additionally provide you with more prospective customers and the best ways to increase awareness of your brand. Quite simply, having ...

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      by ALISYN DAVIS @ Digital Marketing Company

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      by admin @ MAXPlaces

      Think SEO is a Waste of Your Time? Think Again. Search engines are truly the most effective way to market your business or services today because they echo the online shopping and research habits of the general public.   The future of SEO is here: understanding and marketing to specific and defined audiences through search

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      Second ISU presidential candidate talks about diversity, state funding

      by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

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      Since we have launched our new barn customizer function, we have had hundreds of site visitors design a custom shed. The customizer uses a side lofted barn cabin as a base model, but all buildings (except metal sheds) can be purchased with these color options.  We have sifted through all of the custom shed entries that people have  [Read More]

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      Social Media Project Roundup, Fall 2016

      by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

      Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. 

      Let's take a moment to praise their work and note a few special honors.

      The Big Picture

      It's always astounding to me what my classes can accomplish in little under three months.  By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.

      From mid-January through April 18, 2016, my 48 #unidigadv students accomplished the following:
      • Posted a total of 5,656 tweets on Twitter
      • Gained a total of 5,262 followers on Twitter
      • Earned an average score of 40 on Klout
      • Added 3,570 connections on LinkedIn
      • Published 400 blog posts on Blogger or WordPress blogs
      • Earned 41,711 pageviews from 15,829 visitors to their blogs

        TWITTER

        Most Prolific
        Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand.  That's hard work!  Here are the top five #unidigadv Tweeps by Tweet volume (I only counted original tweets for this - retweets did not count!):
        1. Rob Bremner @BlockParty1520 - 527 Tweets
        2. Melissa Curtis @SnapsMacsBooks - 270 Tweets
        3. Katelyn Kozak @k_dcreative - 179 Tweets
        4. Jeffery Johnson @VirtualRundown - 160 Tweets
        5. Jimmy Terronez @techwebfun - 154 Tweets
        Most Followers Gained
        If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.
        1. Scott Burak @AdFlies - added 352 followers
        2. Parker Harrington @pv_only - added 331 followers
        3. Jeffery Johnson @VirtualRundown - added 320 followers
        4. Carson Zhou @zhouzhecheng - added 287 followers
        5. Travis Miller @securegadgets - added 316 followers
           

        LINKEDIN

        Most Connections Gained
        When job hunting, who you know is often as important as who you are.  Here are the class members who gained the most connections on LinkedIn during this project:
        1. Jeffery Johnson +851 connections
        2. Trenton Schulte +359 connections
        3. Natalie Siems +239 connections
        4. Mary Kluesner +148 connections
        5. Olivia Ballhagen +142 connections
        Most Overall Connections
        Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:
        1. Jeffery Johnson - 911 connections
        2. Jamal White - 728 connections
        3. Trenton Schulte - 647 connections
        4. Carson Zhou - 536 connections
        5. Alyssa Meeker - 533 connections
        Highest Quality Profiles
        A high quality Linkedin profile can help you stand out to potential employers. The following students had outstanding profiles:
        Most Recommended
        These two students had the greatest number of recommendations by others on LinkedIn:


        BLOGS

        The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand.  They then attempted to organically attract an audience of readers - a difficult challenge!

        Most Visited Blogs 

        We had SIX students who earned over 1,500 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors.  Browse through their blogs and see what they came up with:
        1. Natalie Siems - Textbook Chic - 6,261 pageviews
        2. MC Pham - Vietnamese Cuisine - 2,198 pageviews
        3. Adisa Skrebo - Adisa Glam - 2,081 pageviews
        4. Josh Berendes - Berendes Media - 1,884 pageviews
        5. Lindsay Moore - Moore to Grow - 1,829 pageviews
        6. Teresa Connelly - Run Like A Millennial - 1,539 pageviews

        Special Honors

        Fashion Blogger of the Year
        Natalie Siems - Textbook Chic

        Natalie proved once and for all that fashion blogs rule. Her ambitious fashion blog is the #3 most visited #unidigadv blog of all time!

        Best Advertising Blog
        Carson Zhou - Social China 101
        Carson did an excellent job explaining how Chinese social media marketing works - learning about Weibo and WeChat was definitely fascinating.

        Thespian's Award (TIE)Abbie Takes - Engaging Theatre
        Abbie did an excellent job looking at some of the top theatres in the country and how they are successfully using social media to promote the theatrical arts.

        Zach Champlain - The Modern Backstage
        Zach is really into theatre lighting technology - and he clearly knows a lot about it. His blog seemed very helpful and relevant.


        Most Literate (TIE)
        A fun, readable blog that was authentically passionate about marketing college libraries.

        Ali Henkle - Book 'Em Blog
        If you like reading books - you'll enjoy Ali's blog. It is always good to have a student who gets my Harry Potter jokes.

        Most Tech Savvy
        Lydia Anderson - Histortech
        Lydia revealed a whole new world of connections between archeology, history, and technology that were fascinating and very well-written.

        Funnest Read
        Jimmy Terronez - Tech Web Fun
        I don't know why I liked reading Jimmy's blog - but I really did. Maybe it was the Spongebob animated GIFs. Maybe it was his YouTube video of Jimmy's celebrity impressions. But the fun always made the content more interesting and readable.

        Thanks again for a great semester - if you get nostalgic you can always tune into #unidigadv on Twitter and help the newbies out!

        Did you have a favorite blog this semester that I didn't mention?  Tell me about it in the comments!

        Taking a Closer Look at Public Health Careers

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        Closure of Iowa AHEC Program

        by LeahGrout @ Iowa Health Careers

        It is with mixed sentiment that we announce the closure of the Iowa AHEC Program, effective Aug. 31, 2013. The […]

        Second death reported from West Nile virus

        by Bob Fisher @ AM-1300 KGLO — Your Hometown News Station

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        One of the best ways to be in control in a professional environment is to have situational awareness. Know what kind of people you are surrounded by, then act and speak accordingly. The way you speak may fluctuate depending on whether you’re with friends or in the corporate world. However, your language compromises your credibility […]

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        IOWA~The Home Buyer's Korner

        IOWA~The Home Buyer's Korner


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        Social Media Project Roundup, Fall 2015

        by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

        Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. 

        Let's take a moment to praise their work and note a few special honors.

        The Big Picture

        It's always astounding to me what my classes can accomplish in little under three months.  By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.

        From early September through November 18, 2015, my 43 #unidigadv students accomplished the following:
        • Posted a total of 6,066 tweets on Twitter
        • Gained a total of 5,691 followers on Twitter
        • Earned an average score of 44 on Klout
        • Added 2,471 connections on LinkedIn
        • Published 397 blog posts on Blogger or WordPress blogs
        • Earned 35,565 pageviews from 11,733 visitors to their blogs

          TWITTER

          Most Prolific
          Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand.  That's hard work!  Here are the top five #unidigadv Tweeps by Tweet volume (I only counted original tweets for this - retweets did not count!):
          1. Christian Nichols @SpawnCampGaming - 258 Tweets
          2. Ryan Smith @DestinyReveal - 229 Tweets
          3. Matthew Moody @onevideogameguy - 223 Tweets
          4. Staci Langel @markithealth - 199 Tweets
          5. Eldina Siljkovic @BasicallyHID - 186 Tweets
             
          Most Followers Gained
          If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.
          1. Griffin Kuntz @StrongFarms - added 1,146 followers (Record Breaker!)
            This is a class record for a personal brand!
          2. Spencer Moser @ComposerMoser - added 393 followers
          3. Tyler Meier @GamerGuyTy - added 322 followers
          4. Morgan Sanders @PrintsFuture - added 264 followers
          5. Valerie Yeltman @DrupalNewb - added 222 followers
             

          LINKEDIN

          Most Connections Gained
          When job hunting, who you know is often as important as who you are.  Here are the class members who gained the most connections on LinkedIn during this project:
          1. Rhydian Talbot +226 connections
          2. Taylor Aitchison +171 connections
          3. Spencer Moser +150 connections
          4. Brandon McConnell +128 connections
          5. Griffin Kuntz +105 connections
          Most Overall Connections
          Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:
          1. Griffin Kuntz - 866 connections
          2. Austin Hansen - 487 connections
          3. Taylor Aitchison - 453 connections
          4. Rhydian Talbot - 418 connections
          5. Jake Schmidt - 377 connections
          Highest Quality Profiles
          Working to build a high quality Linkedin Profile can help you stand out to potential employers.  The following students all had excellent quality profiles:
          Most Recommended
          These three students had the greatest number of recommendations by others on LinkedIn:


          BLOGS

          The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand.  They then attempted to organically attract an audience of readers - a difficult challenge!

          Most Visited Blogs 

          We had SEVEN students who earned over 1,500 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors.  Browse through their blogs and see what they came up with:
          1. Rhydian Talbot - Campus Chripsters - 2,307 pageviews
          2. Isak Knivsland - DIY Isak - 2,106 pageviews 
          3. Spencer Moser - Composer Moser - 2,024 pageviews
          4. Taylor Aitchison - California Dreams Marketer - 1,751 pageviews
          5. Valerie Yeltman - Drupal Newb - 1,591 pageviews
          6. Morgan Maiers - The Next Chapter - 1,582 pageviews
          7. Griffin Kuntz - Strong Farms - 1,575 pageviews

          Special Honors

          Most Integrated Brand
          Christian NicholsSpawn Camp Gaming
          Christian's impressive brand (offering news about the video game industry) integrated not only his Twitter profile, but also his custom YouTube channel, his Twitch channel, and a custom Facebook page. The Spawn Camp Gaming site had its own URL and is nicely integrated across a variety of social channels.

          Strongest Writing
          Rhydian TalbotCampus Chripsters
          Rhydian is a master of verbiage, and her blog on Christian Hipsters (Chripsters) offers some of the most playful and well-crafted copy you will read. 

          Best Design
          Dana Potter - Redder
          For a blog about color theory in interactive design, one would expect nothing less than the beautifully crafted design of Redder. It also contained excellent posts on color and UI design.

          Most Resonant Brand
          Griffin Kuntz Strong Farms
          Griffin's authentic understanding of farming and ability to connect and inspire other farmers on Twitter created a strong brand that delivered strong results. Earning over 1,100 Twitter followers also set a new class record for a personal brand. 

          Best Personal Brand Logo
          Jake Sweezy - DJ Sweezy
          It's techno - it's fun.  I love it!


          Best Sports Brand
          Austin Eller - The Money in Sports
          A lot of students like the idea of a sports-related blog, but few can find a truly unique focus that is different than everything else out there. By using his background in Finance to look more closely at the financial aspects of sports, Austin found a niche that is a real winner.

          Most Helevant Blog
          Isak Knivsland - DIY Isak
          "Helevant" is a term I coined that means both helpful and relevant. Sort of like "hella relevant". Isak's blog offered helpful and relevant production tips on sampling beats and creating EDM/hip hop tracks that were excellent for a beginner, often incorporating many original examples embedded in each post as sound clips. This is the type of blog that is sure to earn hundreds (if not thousands) of additional pageviews in the coming years due to organic search traffic.

          Most Poetic Blog
          Aaron SprengelerClasp
          Aaron's blog was a showcase for his poignant animated GIFs (cinemagrams) and thought-provoking creative writing. Note that the load time is a little slow due to the large GIF files.

          Biggest Win
          Morgan Sanders - Print's Future
          When she started her project, Morgan was full of anxiety about her topic. "What do I know about the future of the print industry?", she worried. After putting a lot of work into her Twitter presence and blog, Morgan was contacted by a company that specializes in social media marketing for companies involved in the print industry. They offered her a job based on her work on this project!

          Thanks again for a great semester - if you get nostalgic you can always tune into #unidigadv on Twitter and help the newbies out!

          Did you have a favorite blog this semester that I didn't mention?  Tell me about it in the comments!

          Social Media Project Roundup, Spring 2015

          by noreply@blogger.com (Matthew Wilson) @ UNI Digital Advertising

          Every semester, my UNI Digital Advertising students work very hard on a massive project: To develop a professional brand based on their personal interests using social media. 

          Unfortunately, after the Spring semester in 2015 I neglected to post a "roundup" article on all of my student work that semester. After multiple requests from students, I am finally posting this now!

          With that said, let's take a moment to praise their work and note a few special honors.

          The Big Picture

          It's always astounding to me what my classes can accomplish in little under three months.  By measuring our activity and engagement on social media, we can quickly evaluate our performance with quantitative metrics.

          From January through April 2015, my 47 #unidigadv students accomplished the following:
          • Posted a total of 7,733 tweets on Twitter
          • Gained a total of 6,799 followers on Twitter
          • Earned an average score of 46 on Klout
          • Added 3,792 connections on LinkedIn
          • Published 477 blog posts on Blogger or WordPress blogs
          • Earned a record-breaking 91,763 pageviews on their blogs

            TWITTER

            Most Prolific
            Tweeting is one of those things that seems very easy at first glance - until you do it every day in support of a professional brand. Here are the top five #unidigadv Tweeps by Tweet volume (Note: I only counted original tweets for this - retweets did not count!):
            1. Patricia Zubrod @TrishZubrod - 326 Tweets
            2. Nick Nielsen @12nnielsen - 311 Tweets
            3. Morganne Murphy @trekkintraveler - 184 Tweets
            4. Casey Roegner @StayIowan - 172 Tweets
            5. Kara Schemmel @glutenisnotme - 158 Tweets
               
            Most Followers Gained
            If you want to wield influence on Twitter, you need followers.  Here are the students who added the most followers during the semester.
            1. Emily Nibaur @GrabUrPopcorn - added 367 followers
            2. Danyang Wang @AuroraDreammask - added 261 followers
            3. Taylor Conger @_FEMvertising - added 257 followers
            4. Autumn Alitz @autsblog - added 162 followers
            5. Melissa Wulfekuhle - @nutrifit2015 - added 161 followers
               
            Most Klout
            Klout measures your social media influence. It is a decent measure of engagement over all of the social channels we utilized in class. Here are the highest scorers:
            1. Daniel Vorwerk - Klout score: 64
            2. Keevin O'Rourke - Klout score: 60

            LINKEDIN

            Most Connections Gained
            When job hunting, who you know is often as important as who you are.  Here are the class members who gained the most connections on LinkedIn during this project:
            1. Tucker Collins +282 connections
            2. Tony McDermott +169 connections
            3. (tie) Scout Morehouse +158 connections
                     Sean Ford +158 connections
            4. Morganne Murphy +157 connections
            Most Overall Connections
            Some students already had a huge network of professional contacts on Linkedin. Here are the most well-connected class members overall:
            1. Grant Zieser - 497 connections
            2. Daniel Vorwerk - 423 connections
            3. Tim Luchtefeld - 429 connections
            4. Mitchel Christoffel - 357 connections
            5. Mike Caraway - 353 connections
            Highest Quality Profiles
            Working to build a high quality Linkedin Profile can help you stand out to potential employers.  The following students all had excellent quality profiles:
            Most Recommended
            These three students had the greatest number of recommendations by others on LinkedIn:


            BLOGS

            The real content was being generated on student blogs, where students developed unique and original posts related to their professional brand.  They then attempted to organically attract an audience of readers - a difficult challenge!

            Most Visited Blogs 

            We had EIGHT students who earned over 2,000 pageviews to their blog during the course of the semester - they did a fantastic job attracting and engaging their visitors.  Browse through their blogs and see what they came up with:
            1. Amanda Hackenmiller - The Busyy Beauty - 30,757 pageviews
            2. Andrew McIlleny - True Motorsports Enthusiast - 6,993 pageviews 
            3. Grant Zieser - Life After ISU - 4,283 pageviews
            4. Brittany Bunger - Fashion Gives Back - 1,751 pageviews
            5. Daniel Vorwerk - Coffee Snobs - 2,943 pageviews
            6. Haley Rahe - My Sister's Closet - 2,371 pageviews
            7. Nick Nielsen - Pop Star Social - 2,267 pageviews
            8. Amanda Mcavoy - Iowa Brewtiful - 2,080 pageviews

            Special Honors

            Most Viral Blog Post
            Mandy Hackenmiller - "15 Things I Learned in College" (Record Breaker!)
            Mandy's personal brand was called The Busyy Beauty and focused on health and beauty tips for those on a busy schedule.  Her blog received fairly decent traffic - around 1,000 pageviews - that is, up until April 6, 2015.  Close to the end of the project, she tried something a little different and more personal in nature - a list article about the life lessons she learned in college.  

            Perhaps due to the time of year - as many across the country were preparing to graduate high school or college - Mandy's post went viral. Big time. In the course of seven days following the publication of her blog post, her blog received 29,132 pageviews!

            Second Runner up: 
            Andrew McIlhenny - "4g63 - Best Bang for Buck 4 Cylinder?"
            Andrew blogged all semester about the automotive enthusiast world - but only garnered a few hundred pageviews. The week before the project was due he wrote an lengthy opinion piece on his favorite 4 cylinder engine: the Mitsubishi 4g63. Sharing it with a few Facebook groups of passionate gearheads earned Andrew over 6,500 pageviews in less than a week!

            Best Interviews
            Nick Nielsen - Pop Star Social interviews with Kingsley and Misty Kingma
            Nick landed some serious interviews for his blog on social media and celebrity culture with Youtube personalities Kingsley and Misty Kingma. With millions of subscribers between them, it demonstrates the strength of Nick's personal brand that he was able to earn exclusive personal interviews with them.

            Best Entrepreneur Blogs
            Keevin O'Rourke - The Startup Students
            Michael Caraway - How 'Bout Now (HBN)
            Keevin and Michael are entrepreneurs who are themselves involved in a startup. They both wrote blogs targeting student entrepreneurs to give advice, tips, and helpful perspective to those considering starting their own business as a student. Their blogs were both well-designed and well-written - providing great content that was a pleasure to read.

            Best Advertising Blog
            Taylor Conger - Think Like a Girl
            Taylor wanted to empower women by critically examining "femvertising" - advertising that is targeted to women. Her writeups on women's issues and brands that try (successfully or unsuccessfully) to connect with women through their advertising were both cogent and timely.

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            Careers - AMPERAGE Marketing

            Careers - AMPERAGE Marketing


            AMPERAGE Marketing

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